We all started blogging for ourselves, didn’t we? We wanted to put ‘something’ out there FOR US. It became fun when we found there are others who share the same excitement about blogging that we have. Then we started receiving a comment or two. And much later someone started to follow your blog and even seemed to like your posts.
Sounds all familiar? Not exaggerating, that is literally what happened to me.
I still get a high to get a new follower. I jump to your blog as soon as I can when I receive a comment or a mention; not just to send you a comment but because I am genuinely interested in knowing who you are and things (read as books) you like. You do that, too? See I knew we will have something in common. But beyond the first visit, what will make me love your blog and to keep returning to it till eternity. Okay just kidding I will have to eventually stop loving you when I get to ‘world domination.‘
I know you don’t care about me, it is okay, but how can you make the other readers love and follow your blog?
1) Dress up your blog
I know I say ‘I don’t judge a book by its cover’, but I do when it comes to a blog. YOUR BLOG DESIGN MATTERS. The visitors decide whether they are gonna like your blog or not even before they read a word out of your post, with just one look at your blog.
I personally prefer white (or whitish background) and the minimal look but I totally appreciate blogs that are pleasing to the eyes and creative. I totally love Dani’s and Simant’s websites in that aspect.
Thankfully we have done away with most of those flashy buttons and crazy color combos that were everywhere in the 2010s, but still, there are one or two of those out there. A clean design with a medium sized font (not cursive pl) is all it takes.
2) Show ’em where and how?
Okay you have the best design and it looks appealing but where is the search button?
How do I follow you?
What are these random things occupying your sidebars?
The internet is where most of us live. We visit at least 5 to 10 websites in a day – right from booking tickets to ordering grocery (yes I am lazy).
But it is also where I get so distracted by every thing shiny and new. Expecting me to navigate by myself through your website and find posts to love is unrealistic and too complicated. So make it easier for people like us.
Tempt me with a featured image. Ask me to follow you. Show me what to read next. Link up old posts. Ask me a question in your comment section. Remind me to follow you. AGAIN. Make it easier for me to like you and love your blog.
Of course, we are not dumb. Hey look it is Dr House.
Sorry, we are not dumb, we get distracted. That is all.
3) Tell them who you are and more
This kinda goes without saying that I follow blogs only that I can relate to.
But you know what? We all are talking about books. We all are talking writing. We all are blogging. That pretty much covers everything the reader and any blogger can have common with. Yet we all feel relatable when Cait from Paperfury talks about her love for cake even though we don’t love cake (that is a lie, everyone loves cake – not the point though) or when Clo from Book dragon talks about how she carries more than one book whenever she steps out.
You see where I am going with this?
Yes, we need to see your shy, introverted book loving personality (or the outgoing, extroverted, snarky ray of sunshine book lover that you are) through your posts, not just books that are on your Goodreads shelf (though that is a good idea for a post). Let us get to know and understand the real you, and we will definitely.
Bonus points if you reply to all your comments.
4) Tell ’em what you think that *book*
Oh now that we know you already and we got through that wall between us, let us talk about why we are here. (We also got your social security number and the maiden name of your mother. Just kidding. I DO NOT know them.) To talk about books obviously. Or blogging. Or whatever the reason you have got the reader to your blog.
Tell us about why you love them. Give us honest reviews, more or few of them. You see since we already decided we love your blog, your personality we have already invested in you. I am rooting for you to read awesome books, and give me honest thoughts on them. Send them as reviews, discussions or listicles. I don’t care. I wanna read everything about what you read. ‘Cuz BOOKS.
Also if you find the number of responses that you receive on reviews lesser than that on discussions post, who cares? I love telling you all about the emotions and feelings I have about the book. I don’t care even if no one reads it, I will post them. (I am just kidding, I totally care that you read all my posts. Do like them. Please.)
5) Pictures and lots of them
It is a known fact that we all love pictures, imagery, GIFs or whatever. I know y’all are skimming through my post even now but paying attention to the images.
I do that.
If you can make your pictures funny or interesting then you are nailing it. A picture of the book you love with your furbaby (or just your baby) sure would make me smile more than a book cover from the Goodreads.
Here is a video of these adorable Huskies for no reasonn whatsoever.
Confession: I do not have a furbaby nor a human one and that is why I make do with not-so-fab pictures. And when I get either of those I am totally winning the internet over with my awesome pictures.
We are at the end of my post now and it is a safe time to tell you the truth and insert a pesky disclaimer. “Please do as I tell you, but not do as I do.” I am pretty sure I am guilty of all the above mistakes at one time or the other or always. But hey, I am all with good intentions and that matters, right?
Go rock your book blog and make me proud.
It is your turn. Tell me what makes you love a blog or the blogger. What is your secret weapon to make us follow you? Or tell me what makes you unsubscribe a blog. It is not ME, right? Do share with it us.