55+ Instagram story ideas for business

Instagram stories business are a great way to communicate to your customers and share with them glimpse of your world. But coming up with those Instagram story ideas for your business is harder than you thought, right?

Do not worry, here I am with more than 50 Instagram story ideas for your business, and now you can keep your customers hooked and even convert them into warm leads easily.


Do you ever get stuck for want of Instagram story ideas for your business? How often do you post on Instagram stories? Let us talk. Click To Tweet

Why Instagram stories are important than ever?

I know everyone is talking about Instagram stories, reels and live again and again. But have you ever given a thought on why are they so critical?

Keeps your account active

Instagram stories puts your account on top and there is more chance that your followers see your stories than you feed.

As the stories are arranged chronologically, the more often you post, the higher the chances of your story to be viewed by others.

Helps competing with bigger brands

While the Instagram stories are shown chronologically, the feed is not. And unless you have a very strong following, your post on your feed can get lost.

And as a creative entrepreneur and a small business, it can be harder for you to compete with the big brands.

They are more natural and authentic

We all know the amount of effort and planning that goes into creating your Instagram feed to look the way it is. And your audience will love you for that.

But Instagram stories are little more spontaneous and thus, real. Given that they last for just 24 hours, you can afford to be little “on the go” and be creative about your posts.

Better engagement with your followers

Instagram stories are often the gateway to beginning conversations with your followers and warm leads.

By asking them to answer a poll or your questions, they are giving you a space to speak to them via DM (Direct Messages). Utilize this power responsibly to cultivate relationships with them.

Instagram story ideas for business

Now that you know how critical Instagram stories are for your business, let me show you some story ideas that you can adapt as your own.

  1. Show your wins, even if they are small.
  2. Show what you are working on for the day
  3. Show your working process – Behind the screen
  4. Show your workspace
  5. Show off your packaging style
  6. Get your customers to post the unboxing of your products
  7. Capture the before and after of your work in progress
  8. Share educational guides and tutorials relevant to your prodcuts
  9. Share the screenshots of testimonials and reviews received
  10. Help your customers know your products better
  11. Teach your customers how to use your products
  12. Share DIY tips related to your products
  13. Answer relevant FAQs
  14. Offer a behind-the-scenes look at your unpacked products
  15. Teasers for your new product/service launch
  16. Count down for a new product launch
  17. Collaborate with related accounts for a takeover
  18. Share your failures and lessons learned
  19. Share productivity tips
  20. Talk about role models whom your audience could relate to
  21. Run a trivia contest
  22. Ask questions about your products and offer a discount to the winner
  23. Play games with your followers
  24. Run quizzes with AR effects
  25. Create This or that templates and ask them to tag you with answers
  26. Share seasonal updates, if relevant to your products
  27. Reward your loyal customers with “followers only” deals
  28. Run a customer spotlight
  29. Share experience of a customer (only with their consent)
  30. Ask your followers what they want to see on your story
  31. Run an “ask me anything” question
  32. Share user generated content
  33. Show us your morning routine
  34. Show us how you plan your day
  35. Introduce your team
  36. Ask your employee’s to takeover your story for a day
  37. Take a tour of your office
  38. Create your own hashtag and challenges
  39. Create a regular series on Instagram stories (#sundayfunday #Mondayplans #tuesdaytips etc)
  40. Preview an upcoming post or video
  41. Share your latest post from your feed
  42. Share your posts from your other platforms (blog, Tiktok, Twitter etc)
  43. Share latest posts from accounts you love
  44. Recommend a service or a product you loved
  45. Post about your giveaway/contest
  46. Share Shout-outs or press features
  47. Share your favorite quote
  48. Repurpose and update your old content from your feed post into a new story
  49. Go live on Instagram live and share about your day
  50. Share your daily update with a location
  51. Show off skills (cooking, art etc)
  52. Follow a meme/trend
  53. Share inspirational content
  54. Share what inspires you to create
  55. Share valuable and relevant DMs
  56. Share your top 5 lists of ….
  57. Share your favorite tool or tip that you recently learnt
  58. Show your night time routine.

Do’s and don’ts for Instagram stories for business

But before I conclude, I just want to share a few do’s and don’ts when it comes to Instagram stories for your business.

  • Don’t Just Promote Things

Use your story feature to create relationships, rather just using them to promote your product.

  • Show Your Personality

Make your stories fun and creative. Pepper in a bit of your personality, rather than copying others idea.

  • Use hashtags

Did you know that you can use hashtags on your stories as well?

  • Make use of highlights

Don’t forget to add important and relevant stories to your highlights as well. A highlight can act as a menu for your Instagram.

  • Don’t post too often

Last but not the least, avoid posting many stories at a time. Your followers might get bored/annoyed and ignore your posts.


There you have it, an extensive list of story ideas that would keep your Instagram account active and kicking. So what are you waiting for? Start posting on your Instagram stories right today. Feel free to tag me elgeewrites, for an extra bump for your business.

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Let’s talk

Do you ever get stuck for want of Instagram story ideas for business? How often do you post on Instagram stories? Let us talk.


    • Gayathri

      Thank you!


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Gayathri has been reviewing books since 2010. When she is not reading books or creating online content, she works as a writer and a digital marketer. Head over to meet me!