Regularly publishing on your blog seems like a huge deal, often. And we usually forget about them after the first time we promote it. But it is also critical to revamp and update the old posts for improving the SEO ranking and increasing the traffic too.
10 ways to update old posts for higher SEO ranking
Adding relevant updates to your old posts is critical, especially the time sensitive topics like “New Year resolutions” or “Holiday gifts”. These are evergreen posts, but unless you update them with new content the algorithms might ignore them as old posts.
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Instead of churning out content week after week, spend sometime to update old posts and that will help you in improving your SEO ranking and thereby driving more organic traffic. Here are some ways to do just that.
1) Edit your content with relevant updates
Has your opinion or thoughts recently changed about the topic? Or have you learned more on the subject?
Do not hesitate to make the changes in your old posts. Even adding the current year to the heading (H1) might be a good idea for periodical posts.
Linking with time sensitive researches and infographics are other smart ways to update old posts for higher SEO ranking and traffic.
2) Tune up to the current formatting style
With all the fast changes in blogging world happening, keeping up with the recommended formatting style becomes vital.
For example, including a schema and adding relevant H2 tags to your posts will help you get to that spot as featured snippet in Google search page.
Also the uniform layout and styles will keep it easy for your reader’s eyes.
3) Add related posts
One of the easiest ways to keep the readers hooked to your blog is showing them more related content.
A few months ago I started doing this on my recent posts as an attempt to take some traffic to my old, neglected posts. I added a “Similar posts you might like” section before I signed off (or CTA), and there has been a significant decrease in the bounce rates.
You can even add a simple plugin if you are on Self hosted WordPress to do this for you!
4) Fix (or remove) broken links
Adding external links to your posts improves your credibility in the eyes of your readers. But as time passes, those links may become irrelevant or broken.
There are many free sites that can scan your site for broken links (for free!). And once you get the list of broken links on your site, remove and/or update the broken links manually.
Fixing these broken links creates a better user experience as well as shows the search engine and its crawlers that the post is still relevant and updated.
5) Rewriting your meta descriptions and titles
Ensure your older posts have your meta descriptions and titles filled.
With all my enthusiasm to churn out content, I had not bothered to fill those important details for quite a number of posts in my earlier days of blogging.
As a step in improving the SEO I am writing and rewriting the meta description and adding meta title tags to my older posts.
And guess what? The search engines consider this as new content and sends in more traffic!
6) Add in Alt text tags to your images
While updating your meta descriptions and titles, add the alt texts with relevant descriptions (or keywords) of your images.
I have already spoken in depth about the importance of alt texts in my post on Easy steps to SEO for bloggers here. But in short, alt text tags help the search engine crawlers to identify what the image is about.
7) Create Pinterest worthy images
With more and more bloggers shifting to Pinterest for promoting their sites, it has become essential to have a few Pinterest sized images in each posts.
While some might choose to hide a few of these images, they all have to be Pin-able and Pinterest ready.
If you are newly adding these Pinterest sized images, update your old posts first!
8) DO NOT CHANGE THE URL
When you are in the process of updating old posts for higher SEO ranking and traffic, ensure you do not edit the page URL, unless it is absolutely essential.
Editing the URL would lose the valuable traffic and history that the post had gained so far. For this reason, it is better not to have any dates/years (like 2018 resolutions) in your URL.
But if you had to change your URL for some reason, ensure you use a 301 redirect from the old URL to the new one.
9) Update your affiliate links
If you have joined new affiliates sites or if the links have changed, now is the good time to scan and fix them.
Using a plugin like thirsty affiliates this might be easier to do, in a self hosted WordPress.
10) Promote all over again
Finally, when you have finished all updating your old posts, promote the post like you would promote any new content, for higher SEO ranking and traffic.
Now that your old post is refurbished with updated info, new images and links, it is as good as a new one. And this will drive more traffic from social media as well.
Final word
Once you re-up your old posts keep an eye on its performance and metrics. I am sure there will be a spike in a week or so. And if you schedule some time to update a few of your old posts every week, you will can see a continuous increase in your organic traffic too.
How often do you update old posts? Have you seen any improvement in your organic traffic due to that? What other blogging topics do you want me to discuss? Let us talk.
I love posting bookish photos on my Instagram account. Often, I run into some slump and freeze when I try to come up with captions. Then I realized I can use my favorite quotes for Instagram captions. And that is a life saver, honestly.
Do you ever feel stumped when you write captions on your bookstagram? Here are some book quotes for Instagram captions that may perfectly say what you want to and keep your readers hooked.
“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.
― Groucho Marx, The Essential Groucho: Writings For By And About Groucho Marx
“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.
― Haruki Murakami, Norwegian Wood
“The books that the world calls immoral are books that show the world its own shame.
― Oscar Wilde, The Picture of Dorian Gray
“Never trust anyone who has not brought a book with them.
― Lemony Snicket, Horseradish
Books are a uniquely portable magic.
― Stephen King, On Writing: A Memoir of the Craft
It’s strange because sometimes, I read a book, and I think I am the people in the book.
― Stephen Chbosky, The Perks of Being a Wallflower
“Until I feared I would lose it, I never loved to read. One does not love breathing.
― Harper Lee, To Kill a Mockingbird
Books are mirrors: you only see in them what you already have inside you.
― Carlos Ruiz Zafón, The Shadow of the Wind
The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.
― Jane Austen, Northanger Abbey
Books are the ultimate Dumpees: put them down and they’ll wait for you forever; pay attention to them and they always love you back.
― John Green, An Abundance of Katherines
It is is better to know one book intimately than a hundred superficially.
As much as I love Christmas, the week between Christmas and the New Year has always been filled with excitement for me. It is the perfect time for reflecting and recapping the year and then setting new goals. I wanted to share the most popular posts of 2020 in terms of page visits with you all.
Also the internet Gods have proved once again that popular doesn’t necessarily mean the best. It just means Google liked them better or Facebook kept showing them randomly. We will never know why and how.
Elgee Writes’ most popular posts of 2020
I am ranking my most popular posts of 2020 based on the page views garnered during the year, based on the WordPress’s statistics. Let me know if your favorite made the cut.
We book bloggers keep lamenting at how book reviews don’t get much engagement. This post takes a good dive into why that happens to help you understand.
Quite funnily enough, this book review of The Henna Artist by Alka Joshi is one of my most popular post of 2020. Read on to find what made it so popular.
One of the points on my checklist for bloggers is the WordPress follow button. But if you are self hosted there is no direct way to add that button. This post explains how to do that and gain more followers.
If you are content creator and you are on top of your social media profiles without going insane, YOU ARE A ROCKSTAR. But for others, mere mortals like me, here are some tips to balance it out.
Some questions for an author to ask your beta reader when you submit a manuscript for beta reading. These questions ensure you get constructive and honest feedback from them.
This famous book didn’t fare so great for me and this review in particular had a lukewarm response when I initially posted. But when the official Auschwitz Museum responded to my post on Twitter, my page visits shot through the roof overnight.
The factual mistakes & misinterpretations made by Heather Morris in "The Tattooist of Auschwitz" resulted in creating a distorted version of Auschwitz. This is dangerous and disrespectful to history. The story deserves better. #FactCheck review: https://t.co/hioNswY2nT
I might be a little later than usual but I am excited to announce that the Comment 4 comment challenge is back on for 2021! It is time to get back on the wagon as a conscious effort to increase the engagement and commenting on our blog. Are you ready for this?
Blog engagement is the key!
Despite what we tell ourselves about how we blog for ourselves or how it is just a hobby, we love getting comments on our posts and meeting new likeminded bloggers.
Without such validation via comments or shares we may as well be just screaming into the void. Trust me that is just a sure shot way into blogger burnout – something that we all dread.
The comment 4 comment challenge has been greatly successful in the past (2018, 2019). I am sure the participants gained quite a number of blogger friends who not just commented and shared on their blogs, but also gained a good support system.
Let’s rebuild that one. Welcome to C4CC-2021 edition!
What is the Comment 4 Comment Challenge (C4CC) 2021?
The major issue for any small blogger is building an audience and increasing their blog engagement. And that means getting more visitors, comments and shares on your blog. If that sounds interesting to you, this challenge is for you.
The goal of C4CC is ‘leave no comment un-replied and un-returned’.
What do you have to do?
Replying all the comments you received on your blog
Visiting the said commenter’s blog to leave a comment
If you feel you are up for this challenge, SIGN UP right away.
What is the goal anyway?
If you have any of the following as goal for your blog this year
Be more social
Increase the number of comments on your blog, organically
Make more blogging friends
Improve blogging engagement
Increase your blog followers
Finding similar blogs
Then this Comment 4 Comment Challenge (C4CC) for you!
How can you participate in this challenge?
Sign up for the challenge here
Grab my button and add on your blog
Follow my blog and leave a comment to this post.
Share the news on social media
Bring in your buddy and as they say, the more the merrier.
Have you signed for the Comment 4 Comment Challenge 2021 edition? Were you part of the past years’ challenges? What are your blogging goals this year? Let us chat.
With the New Year just around the corner, it is time to pull out your planners for tracking your TBRs and reading challenges for 2021. Here are some bullet journals spread ideas for book lovers to organize your reading schedule.
I love lists and planners. But as someone with minimal artistic talent, I totally suck at bullet journaling (or BuJo). Of course, that doesn’t stop me from drooling over these amazing bullet journal set ups over Instagram. How about you?
Reading list
I usually have a hard time choosing my next read, often. Having a reading list for the month or week, or even the year would be a great idea for your reading bullet journal set up. These are some of the ones that I loved for your inspiration.
How do you track what your reading habits? I do so on notion and excel but BuJo spreads are much more fun and interesting, especially if you are artistically inclined. Here are some bullet journal set ups to help you track what you read during the month.
Do you use BuJo for tracking your reading? If not, how do you keep up with your reading challenges? Which is your favorite bullet journal idea? Let us chat.
Finding a beta reader for hire to provide a critical and honest feedback is an integral part of your publishing journey. And that might sound a bit overwhelming, especially if this is your first time.
Every writer wants and hopes his new manuscript to be a masterpiece. They put their best efforts into it and are ready to launch it into the world for readers and publishers. They might not know how it will be received by their target audience.
And here comes the tricky part, finding someone who volunteers to read your finished manuscript and provide an honest feedback about it.
Without using a beta reader you might be missing out on a chance to have a trial run of having your book read by a reader, even before it is out of your hands – and thereby giving you a chance to edit it out, if needed.
Qualities to look for in a beta reader
Here are a few pointers to look out for when choosing your next beta reader.
Finding beta readers who are knowledgeable and trustworthy might prove to be difficult, especially if you are working on a deadline. So here are some places where you can start when you look for manuscript critiquing or beta read services and even some volunteer beta readers.
Writing groups
More often than not, your writing group – be it local or online, would offer critiquing services. Or better, make friends with the other writers in the group and you can swap reviews between yourselves.
You can also search for beta readers on your Twitter or Facebook. There quite a number of Facebook groups for the writing community, who also help finding a critiquing partner for yourself.
Be when choosing your ideal beta reader – someone that will work for you. You might wanna read about the safety of your manuscripts when they are sent out for beta reading.
If you are a published author and have a sizeable following already, there might a few volunteer beta readers who might be interested in your next MS.
Hire from Upwork or Fiverr
While there is always an option to hire beta readers from freelance portals like Upwork or Fiverr, exercise maximum caution when it comes to checking their credentials.
Working with beta readers
Before you choose and hire a beta reader, be explicitf about what you are looking for and explain your working style. Usually I follow these
Send a copy of your blurb/synopsis of the plot to ensure you are a good fit.
Establish a deadline. Usually I take around 3-4 weeks.
Send them the copy of your MS in their preferred format.
Discuss their feedback and clarify if needed. Ask a lot of questions.
Once you receive the feedback from all your beta readers, implement only the changes that you want to. At the end of the day, it is still YOUR book.
Also, do not forget to be grateful for the time and effort poured in by the beta readers. Good beta readers are your best defense against bad writing.
Having some experienced beta readers in your kitty and implementing changes based on their feedback will go a long way in making your good story into a best selling one.
Have you ever worked with a beta reader? What is on your top list of where to find beta readers? What are your tips for Finding a beta reader? Let us talk.
