Whether you are just booking your first client as a coach or a seasoned pro at it, you are already inspiring and helping people to unlock their potentials. But does your coaching business website show your best side up and convert leads into sales and bookings?
A good website will act like the anchor for your coaching business and help you attract more clients. It also help your audience find you and your content easily.
10 must-have things on your coaching business website to improve conversions
Here are ten must-haves things on your coaching website to improve conversions, whatever your niche is. You can be a life coach, a business coach, a fitness coach, health and diet coach or a time management, these are things things that you really need on your coaching business website.
1) Own your niche
You go to a orthopaedic doctor if you have a knee problem, even if your general physician might know what could be the issue. You go to a specialist, who probably charges a bit more, because you trust his treatments and you want the best.
That is exactly what your business needs as well.
Figure whom you serve specifically, rather than just trying to sell to everyone. While this applies to any business, it is more critical for a coaching business, because you are solving specific problem for them.
You are a weight loss coach, but who are your target demographics? You might work for “women, above 30, who are looking to lose that 30 kg”.
Niche down to the specifics because no one wants a generalist to guide them.
2) First impressions matter
You have about 3 seconds to impress your first time visitor on your website. And you have about 15 seconds to convey they can get from your website and hook them into staying.
Make sure your above fold content (i.e. the first section below the menus) creates an emotional response (“yes that’s true!”) from the reader. Addressing their pain points directly helps to attract the correct audience for your content.
Stating your specialty as a life coach, time management coach, career coach, business coach or even a blog coach, right of the bat helps people to remember you as one, even after they leave your site.
Also that it helps your SEO of your website is an added bonus.
The main reason that your audience followed you to your website is YOU. Unlike other company websites, the business of coaching largely depend on YOU, YOUR FACE AND YOUR PERSONALITY.
And that is why your coaching website cannot get away with a bland coaching website template and stock photos. No, that one dingy photo, taken 10 years ago, in about me section is not enough, especially for a coach!
Whether you are into life coaching, marketing coaching or time coaching, the personal connection is vital and people connect better to real persons, obviously.
The more you pepper your content with your personality, the more the chances of connecting with your audience as a person and the more the chances of conversion into sales.
Take some professional photographs, especially using on your website. It doesn’t have to be all serious and grim. Just remember to stick to the brand colors and mood, but otherwise, have some fun with it.
4) Clear aspirational goals
A person goes to a health coaching website to be inspired and guided towards a healthier lifestyle. Likewise, if you are overwhelmed and always running out of time, you might look for a time coaching website to learn to manage time better or to be more organized and productive in your life.
What I am getting at is, people come to your site looking for a benefit or an outcome towards a goal.
A good coach should help them visualize what they can achieve or manifest with your guidance. Putting the benefits they will derive out of your coaching session in an aspirational way will help your website convert visitors into clients easily.
Please take extra care that your aspirational goals are positive and encouraging, and doesn’t “put anyone down”, especially when you are dealing with tough and delicate situations like weight loss goals or financial guidance.
5) A clear offer
Once you have them hooked, you need to dish out the finer prints. AKA your offer. A good place to list and brief them about this would be on your menu bar, under the header “work with me” or “services”.
While you can be offering a number of services, make sure you explain them all individually and distinguish between the target audience, if they are different.
Even if your services are intangible, you have to make what you will deliver clearly. Some key aspects can be
Will your coaching be 1-on-1 or a group session?
How will your measure your client’s success?
How will you/they keep track of the progress?
How many hours or sessions will you spending, monthly or weekly?
How many hours or sessions do you expect your clients to work on your program (on their own)?
You are the one that has to lead the clients, not the other way around. You have to be prepared with a plan, though it can flexible, you should not expect them to come with one.
6) Show your expertise
Building a website is just one part of the whole online presence. But adding consistent and resourceful content on to your website will improve your authority as well as keep your website fresh.
Use your content to educate and inspire your followers and visitors, and thereby creating a good relationship with them. This personal connect will help you convert readers to potential clients.
Some ways to create content for your site
Write a series of how-to posts and e-books
Share past client success stories as a post
Include some resources like checklists and templates relevant to your niche
Add some fun quizzes and challenges
Videos and podcasts are great additions too.
If you are new to content creation or you hate doing it, and would rather spend your time on your clients, you can hire a SEO content writer (such as myself, he he!) to help you out.
Call to action is the one vital thing that every page or post in your website should begin and end with. People, especially first time visitors of a site, need a lot of encouragements and reminders to come out of their shells and engage with you.
Some good examples of CTAs are
Schedule a consulting call.
Sign up for your newsletter or
DM you on Instagram.
whichever is your preferred method of communication.
End every blog post with a question for your visitor to respond or even ask them to share it with their friends.
Testimonials and reviews are a great way to convince that your methodology works. According to a recent survey, 9 out of 10 buyers consult online reviews before making any purchase.
Especially for a service offering like coaching, which depends a lot on trust and authority testimonials from past and present clients are critical.
Some questions you can ask them to help them share their feedback are:
How did your coaching help them?
What problems did they solve with their help?
Can they share some number and success stories like, number of clients gained, kilos lost, or a before and after picture etc.
Personal case studies and tangible/photographic evidences (of course with the required consents) will help you get those in dilemma to take the leap of faith.
Adding an “as seen on” or “logos of past clients” tab in your home page can improve your standing and build trust instantly.
9) Easy booking
Now that you have impressed them with your services and expertise, the worst that you can do to your business is making them jump through hoops to book you.
Yes, I am serious. It happens.
Put up a few easy, no-nonsense methods for your visitors to book an appointment with you or at least contact you easily.
A simple way to do that is to add in a contact form in your site. Instead of using a generic contact form, add in a few specific questions about them so that they will understand that you are interested in talking to them. It will also help you look professional when you contact them after you do some homework.
You can go a step further and add in call scheduling app (like Calendly) on your site. A “free” consulting call might help as a great sales funnel.
A site with call scheduling option immediately looks ten times more professional, than without one. And it is pretty easy to set one up.
10) Clean and professional looking website
When I say professional website design, it differs from person to person. But what I mean is, the layout should be easy to navigate and appealing to the eyes.
You can use a free template designs for your coaching business website or invest in a premium theme as well. Again, make sure you have a good hosting and speed too.
Do what works for you, but make sure you are not spending too much of your valuable time in tweaking or DIY-ing the site. For a few extra bucks, you can have your entire site designed and developed by a professional.
A final word
I know building a website might sound intimidating. But it doesn’t have to be difficult or expensive. In fact more than half of my clients have got their investment on their sites back in the first few months.
So take a leap of faith, and get your own website for your coaching business right now! And ensure you have these must-have things on your coaching business website to improve conversions!
Instagram stories business are a great way to communicate to your customers and share with them glimpse of your world. But coming up with those Instagram story ideas for your business is harder than you thought, right?
Do not worry, here I am with more than 50 Instagram story ideas for your business, and now you can keep your customers hooked and even convert them into warm leads easily.
I know everyone is talking about Instagram stories, reels and live again and again. But have you ever given a thought on why are they so critical?
Keeps your account active
Instagram stories puts your account on top and there is more chance that your followers see your stories than you feed.
As the stories are arranged chronologically, the more often you post, the higher the chances of your story to be viewed by others.
Helps competing with bigger brands
While the Instagram stories are shown chronologically, the feed is not. And unless you have a very strong following, your post on your feed can get lost.
And as a creative entrepreneur and a small business, it can be harder for you to compete with the big brands.
They are more natural and authentic
We all know the amount of effort and planning that goes into creating your Instagram feed to look the way it is. And your audience will love you for that.
But Instagram stories are little more spontaneous and thus, real. Given that they last for just 24 hours, you can afford to be little “on the go” and be creative about your posts.
Better engagement with your followers
Instagram stories are often the gateway to beginning conversations with your followers and warm leads.
By asking them to answer a poll or your questions, they are giving you a space to speak to them via DM (Direct Messages). Utilize this power responsibly to cultivate relationships with them.
Instagram story ideas for business
Now that you know how critical Instagram stories are for your business, let me show you some story ideas that you can adapt as your own.
Show your wins, even if they are small.
Show what you are working on for the day
Show your working process – Behind the screen
Show your workspace
Show off your packaging style
Get your customers to post the unboxing of your products
Capture the before and after of your work in progress
Share educational guides and tutorials relevant to your prodcuts
Share the screenshots of testimonials and reviews received
Help your customers know your products better
Teach your customers how to use your products
Share DIY tips related to your products
Answer relevant FAQs
Offer a behind-the-scenes look at your unpacked products
Teasers for your new product/service launch
Count down for a new product launch
Collaborate with related accounts for a takeover
Share your failures and lessons learned
Share productivity tips
Talk about role models whom your audience could relate to
Run a trivia contest
Ask questions about your products and offer a discount to the winner
Play games with your followers
Run quizzes with AR effects
Create This or that templates and ask them to tag you with answers
Share seasonal updates, if relevant to your products
Reward your loyal customers with “followers only” deals
Run a customer spotlight
Share experience of a customer (only with their consent)
Ask your followers what they want to see on your story
Run an “ask me anything” question
Share user generated content
Show us your morning routine
Show us how you plan your day
Introduce your team
Ask your employee’s to takeover your story for a day
Take a tour of your office
Create your own hashtag and challenges
Create a regular series on Instagram stories (#sundayfunday #Mondayplans #tuesdaytips etc)
Preview an upcoming post or video
Share your latest post from your feed
Share your posts from your other platforms (blog, Tiktok, Twitter etc)
Share latest posts from accounts you love
Recommend a service or a product you loved
Post about your giveaway/contest
Share Shout-outs or press features
Share your favorite quote
Repurpose and update your old content from your feed post into a new story
Go live on Instagram live and share about your day
Share your daily update with a location
Show off skills (cooking, art etc)
Follow a meme/trend
Share inspirational content
Share what inspires you to create
Share valuable and relevant DMs
Share your top 5 lists of ….
Share your favorite tool or tip that you recently learnt
Show your night time routine.
Do’s and don’ts for Instagram stories for business
But before I conclude, I just want to share a few do’s and don’ts when it comes to Instagram stories for your business.
Don’t Just Promote Things
Use your story feature to create relationships, rather just using them to promote your product.
Show Your Personality
Make your stories fun and creative. Pepper in a bit of your personality, rather than copying others idea.
Did you know that you can use hashtags on your stories as well?
Make use of highlights
Don’t forget to add important and relevant stories to your highlights as well. A highlight can act as a menu for your Instagram.
Don’t post too often
Last but not the least, avoid posting many stories at a time. Your followers might get bored/annoyed and ignore your posts.
There you have it, an extensive list of story ideas that would keep your Instagram account active and kicking. So what are you waiting for? Start posting on your Instagram stories right today. Feel free to tag me elgeewrites, for an extra bump for your business.
Hashtags still matter a lot on Instagram, despite all the algorithm changes.
You can use up to 30 hashtags on a post, so make the best of it. I personally use all the available thirty hashtags.
That brings me to next question: whether to add your Instagram hashtags in your caption or comment? Why not do them both? You get the best of both worlds.
Do not repeat the same set of hashtags over and over. Mix and match relevant hashtags for better reach.
Include hashtags that have large, medium and niche/small reach in your posts. I have added a bunch of them at the end of the post, and again mix and match to your heart’s content.
Try to add in some geography specific hashtags, depending on wherever you are and the photo was captured at.
Also do not forget to count in book and author specific hashtags like #StephenKing or #TheClockworkPrince.
120+ hashtags for bookstagram
Here are more than 120+ hashtags that you can use for bookstagram (or any social media platform, for that matter) for your bookish content.
I typically save the hashtags on notepad or spreadsheet with their number of posts mentioned. That avoids the last minute frantic search for hashtags, and I can just copy paste relevant hashtags for Bookstagram when I am posting one.
Bookstagram Hashtags with over 1 Million posts (20)
I love posting bookish photos on my Instagram account. Often, I run into some slump and freeze when I try to come up with captions. Then I realized I can use my favorite quotes for Instagram captions. And that is a life saver, honestly.
I am sure feeling lost when it comes to starting new conversations is pretty common – be it online or in real life. I hope these bookish questions would be help you kick start new topics. Let me know if these bookstagram questions are helpful.
Here are some bookish “question of the day” (qotd) that you can ask your followers on social media like bookstagram or just write a blog post on. I will keep these bookstagram questions coming if they seem helpful to you. So let me know in the comments.
25. Do you read dystopia? If yes, name one dystopian fantasy that you can relate to our current world.
It is no secret that I love talking about books, writing and everything in between. Of course I talk about it on my blog and all over the social media. And in real life, to whomever would listen, including the book club meetings.
So if you are ever looking out for bookish question of the day (qotd) to talk on your bookstagram or blog, you know whom to ask. * wink wink*