10 must-have things on your coaching business website to improve conversions

10 must-have things on your coaching business website to improve conversions

Whether you are just booking your first client as a coach or a seasoned pro at it, you are already inspiring and helping people to unlock their potentials. But does your coaching business website show your best side up and convert leads into sales and bookings?

A good website will act like the anchor for your coaching business and help you attract more clients. It also help your audience find you and your content easily.

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10 must-have things on your coaching business website to improve conversions

Here are ten must-haves things on your coaching website to improve conversions, whatever your niche is. You can be a life coach, a business coach, a fitness coach, health and diet coach or a time management, these are things things that you really need on your coaching business website.

1) Own your niche

You go to a orthopaedic doctor if you have a knee problem, even if your general physician might know what could be the issue. You go to a specialist, who probably charges a bit more, because you trust his treatments and you want the best.

That is exactly what your business needs as well.

Figure whom you serve specifically, rather than just trying to sell to everyone. While this applies to any business, it is more critical for a coaching business, because you are solving specific problem for them.

You are a weight loss coach, but who are your target demographics? You might work for “women, above 30, who are looking to lose that 30 kg”.

Niche down to the specifics because no one wants a generalist to guide them.

2) First impressions matter

You have about 3 seconds to impress your first time visitor on your website. And you have about 15 seconds to convey they can get from your website and hook them into staying.

Make sure your above fold content (i.e. the first section below the menus) creates an emotional response (“yes that’s true!”) from the reader. Addressing their pain points directly helps to attract the correct audience for your content.

Stating your specialty as a life coach, time management coach, career coach, business coach or even a blog coach, right of the bat helps people to remember you as one, even after they leave your site.

Also that it helps your SEO of your website is an added bonus.

Related post: SEO For A Blogger – Things You Can Do Today!

3) Show your face and personality

The main reason that your audience followed you to your website is YOU. Unlike other company websites, the business of coaching largely depend on YOU, YOUR FACE AND YOUR PERSONALITY.

And that is why your coaching website cannot get away with a bland coaching website template and stock photos. No, that one dingy photo, taken 10 years ago, in about me section is not enough, especially for a coach!

Whether you are into life coaching, marketing coaching or time coaching, the personal connection is vital and people connect better to real persons, obviously.

The more you pepper your content with your personality, the more the chances of connecting with your audience as a person and the more the chances of conversion into sales.

Take some professional photographs, especially using on your website. It doesn’t have to be all serious and grim. Just remember to stick to the brand colors and mood, but otherwise, have some fun with it.

4) Clear aspirational goals

A person goes to a health coaching website to be inspired and guided towards a healthier lifestyle. Likewise, if you are overwhelmed and always running out of time, you might look for a time coaching website to learn to manage time better or to be more organized and productive in your life.

What I am getting at is, people come to your site looking for a benefit or an outcome towards a goal.

A good coach should help them visualize what they can achieve or manifest with your guidance. Putting the benefits they will derive out of your coaching session in an aspirational way will help your website convert visitors into clients easily.

Please take extra care that your aspirational goals are positive and encouraging, and doesn’t “put anyone down”, especially when you are dealing with tough and delicate situations like weight loss goals or financial guidance.

5) A clear offer

Once you have them hooked, you need to dish out the finer prints. AKA your offer. A good place to list and brief them about this would be on your menu bar, under the header “work with me” or “services”.

While you can be offering a number of services, make sure you explain them all individually and distinguish between the target audience, if they are different.

Even if your services are intangible, you have to make what you will deliver clearly. Some key aspects can be

  • Will your coaching be 1-on-1 or a group session?
  • How will your measure your client’s success?
  • How will you/they keep track of the progress?
  • How many hours or sessions will you spending, monthly or weekly?
  • How many hours or sessions do you expect your clients to work on your program (on their own)?

You are the one that has to lead the clients, not the other way around. You have to be prepared with a plan, though it can flexible, you should not expect them to come with one.

6) Show your expertise

Building a website is just one part of the whole online presence. But adding consistent and resourceful content on to your website will improve your authority as well as keep your website fresh.

Use your content to educate and inspire your followers and visitors, and thereby creating a good relationship with them. This personal connect will help you convert readers to potential clients.

Some ways to create content for your site

  • Write a series of how-to posts and e-books
  • Share past client success stories as a post
  • Include some resources like checklists and templates relevant to your niche
  • Add some fun quizzes and challenges
  • Videos and podcasts are great additions too.

If you are new to content creation or you hate doing it, and would rather spend your time on your clients, you can hire a SEO content writer (such as myself, he he!) to help you out.

Related post: Balancing Social Media And Blogging: How To Stay Sane?

7) Call for an action

Call to action is the one vital thing that every page or post in your website should begin and end with. People, especially first time visitors of a site, need a lot of encouragements and reminders to come out of their shells and engage with you.

Some good examples of CTAs are

  • Schedule a consulting call.
  • Sign up for your newsletter or
  • DM you on Instagram.

whichever is your preferred method of communication.

End every blog post with a question for your visitor to respond or even ask them to share it with their friends.

Related post: 10 Things I Wish I Knew When I Started Blogging

8) Reviews and other social proofs

Testimonials and reviews are a great way to convince that your methodology works. According to a recent survey, 9 out of 10 buyers consult online reviews before making any purchase.

Especially for a service offering like coaching, which depends a lot on trust and authority testimonials from past and present clients are critical.

Some questions you can ask them to help them share their feedback are:

  • How did your coaching help them?
  • What problems did they solve with their help?
  • Can they share some number and success stories like, number of clients gained, kilos lost, or a before and after picture etc.

Personal case studies and tangible/photographic evidences (of course with the required consents) will help you get those in dilemma to take the leap of faith.

Adding an “as seen on” or “logos of past clients” tab in your home page can improve your standing and build trust instantly.

9) Easy booking

Now that you have impressed them with your services and expertise, the worst that you can do to your business is making them jump through hoops to book you.

Yes, I am serious. It happens.

Put up a few easy, no-nonsense methods for your visitors to book an appointment with you or at least contact you easily.

A simple way to do that is to add in a contact form in your site. Instead of using a generic contact form, add in a few specific questions about them so that they will understand that you are interested in talking to them. It will also help you look professional when you contact them after you do some homework.

You can go a step further and add in call scheduling app (like Calendly) on your site. A “free” consulting call might help as a great sales funnel.

A site with call scheduling option immediately looks ten times more professional, than without one. And it is pretty easy to set one up.

10) Clean and professional looking website

When I say professional website design, it differs from person to person. But what I mean is, the layout should be easy to navigate and appealing to the eyes.

You can use a free template designs for your coaching business website or invest in a premium theme as well. Again, make sure you have a good hosting and speed too.

Do what works for you, but make sure you are not spending too much of your valuable time in tweaking or DIY-ing the site. For a few extra bucks, you can have your entire site designed and developed by a professional.

A final word

I know building a website might sound intimidating. But it doesn’t have to be difficult or expensive. In fact more than half of my clients have got their investment on their sites back in the first few months.

So take a leap of faith, and get your own website for your coaching business right now! And ensure you have these must-have things on your coaching business website to improve conversions!

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55+ Instagram story ideas for business

55+ Instagram story ideas for business

Instagram stories business are a great way to communicate to your customers and share with them glimpse of your world. But coming up with those Instagram story ideas for your business is harder than you thought, right?

Do not worry, here I am with more than 50 Instagram story ideas for your business, and now you can keep your customers hooked and even convert them into warm leads easily.

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Do you ever get stuck for want of Instagram story ideas for your business? How often do you post on Instagram stories? Let us talk. Click To Tweet

Why Instagram stories are important than ever?

I know everyone is talking about Instagram stories, reels and live again and again. But have you ever given a thought on why are they so critical?

Keeps your account active

Instagram stories puts your account on top and there is more chance that your followers see your stories than you feed.

As the stories are arranged chronologically, the more often you post, the higher the chances of your story to be viewed by others.

Helps competing with bigger brands

While the Instagram stories are shown chronologically, the feed is not. And unless you have a very strong following, your post on your feed can get lost.

And as a creative entrepreneur and a small business, it can be harder for you to compete with the big brands.

They are more natural and authentic

We all know the amount of effort and planning that goes into creating your Instagram feed to look the way it is. And your audience will love you for that.

But Instagram stories are little more spontaneous and thus, real. Given that they last for just 24 hours, you can afford to be little “on the go” and be creative about your posts.

Better engagement with your followers

Instagram stories are often the gateway to beginning conversations with your followers and warm leads.

By asking them to answer a poll or your questions, they are giving you a space to speak to them via DM (Direct Messages). Utilize this power responsibly to cultivate relationships with them.

Instagram story ideas for business

Now that you know how critical Instagram stories are for your business, let me show you some story ideas that you can adapt as your own.

  1. Show your wins, even if they are small.
  2. Show what you are working on for the day
  3. Show your working process – Behind the screen
  4. Show your workspace
  5. Show off your packaging style
  6. Get your customers to post the unboxing of your products
  7. Capture the before and after of your work in progress
  8. Share educational guides and tutorials relevant to your prodcuts
  9. Share the screenshots of testimonials and reviews received
  10. Help your customers know your products better
  11. Teach your customers how to use your products
  12. Share DIY tips related to your products
  13. Answer relevant FAQs
  14. Offer a behind-the-scenes look at your unpacked products
  15. Teasers for your new product/service launch
  16. Count down for a new product launch
  17. Collaborate with related accounts for a takeover
  18. Share your failures and lessons learned
  19. Share productivity tips
  20. Talk about role models whom your audience could relate to
  21. Run a trivia contest
  22. Ask questions about your products and offer a discount to the winner
  23. Play games with your followers
  24. Run quizzes with AR effects
  25. Create This or that templates and ask them to tag you with answers
  26. Share seasonal updates, if relevant to your products
  27. Reward your loyal customers with “followers only” deals
  28. Run a customer spotlight
  29. Share experience of a customer (only with their consent)
  30. Ask your followers what they want to see on your story
  31. Run an “ask me anything” question
  32. Share user generated content
  33. Show us your morning routine
  34. Show us how you plan your day
  35. Introduce your team
  36. Ask your employee’s to takeover your story for a day
  37. Take a tour of your office
  38. Create your own hashtag and challenges
  39. Create a regular series on Instagram stories (#sundayfunday #Mondayplans #tuesdaytips etc)
  40. Preview an upcoming post or video
  41. Share your latest post from your feed
  42. Share your posts from your other platforms (blog, Tiktok, Twitter etc)
  43. Share latest posts from accounts you love
  44. Recommend a service or a product you loved
  45. Post about your giveaway/contest
  46. Share Shout-outs or press features
  47. Share your favorite quote
  48. Repurpose and update your old content from your feed post into a new story
  49. Go live on Instagram live and share about your day
  50. Share your daily update with a location
  51. Show off skills (cooking, art etc)
  52. Follow a meme/trend
  53. Share inspirational content
  54. Share what inspires you to create
  55. Share valuable and relevant DMs
  56. Share your top 5 lists of ….
  57. Share your favorite tool or tip that you recently learnt
  58. Show your night time routine.

Do’s and don’ts for Instagram stories for business

But before I conclude, I just want to share a few do’s and don’ts when it comes to Instagram stories for your business.

  • Don’t Just Promote Things

Use your story feature to create relationships, rather just using them to promote your product.

  • Show Your Personality

Make your stories fun and creative. Pepper in a bit of your personality, rather than copying others idea.

  • Use hashtags

Did you know that you can use hashtags on your stories as well?

  • Make use of highlights

Don’t forget to add important and relevant stories to your highlights as well. A highlight can act as a menu for your Instagram.

  • Don’t post too often

Last but not the least, avoid posting many stories at a time. Your followers might get bored/annoyed and ignore your posts.

Bottom-line

There you have it, an extensive list of story ideas that would keep your Instagram account active and kicking. So what are you waiting for? Start posting on your Instagram stories right today. Feel free to tag me elgeewrites, for an extra bump for your business.

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55+ Instagram story ideas for business

120+ Hashtags for bookstagram to boost your reach right now!

I have been meaning to write this super important post for a long time, especially seeing the amazing response to my recent Instagram related posts (Bookish Questions For Your Social Media Captions and Perfect book quotes for Instagram captions). Yes, let us talk about hashtags for your bookstagram account.

With all the incessant changes in the Instagram algorithm about saves and shares, it might seem like hashtags have lost their importance. But no, they have not.

What are your go to tricks for bookstagram? How do you choose your hashtags for bookstagram? Do you have an Instagram account specifically for books/reading and writing? Let's talk. Click To Tweet

Quick tips on using Instagram Hashtags

  • Hashtags still matter a lot on Instagram, despite all the algorithm changes.
  • You can use up to 30 hashtags on a post, so make the best of it. I personally use all the available thirty hashtags.
  • That brings me to next question: whether to add your Instagram hashtags in your caption or comment? Why not do them both? You get the best of both worlds.
  • Do not repeat the same set of hashtags over and over. Mix and match relevant hashtags for better reach.
  • Include hashtags that have large, medium and niche/small reach in your posts. I have added a bunch of them at the end of the post, and again mix and match to your heart’s content.
  • Try to add in some geography specific hashtags, depending on wherever you are and the photo was captured at.
  • Also do not forget to count in book and author specific hashtags like #StephenKing or #TheClockworkPrince.

120+ hashtags for bookstagram

Here are more than 120+ hashtags that you can use for bookstagram (or any social media platform, for that matter) for your bookish content.

I typically save the hashtags on notepad or spreadsheet with their number of posts mentioned. That avoids the last minute frantic search for hashtags, and I can just copy paste relevant hashtags for Bookstagram when I am posting one.

Bookstagram Hashtags with over 1 Million posts (20)

#readmorebooks #bookrecommendations #bookstack #newbook #bookphotography #bookobsessed #yabooks #booknerdigans #vintageaesthetic #igreads #readingtime #womenshistorymonth #bookgeek #bookphoto #ilovebooks #nonfiction #bookdragon #readmorebooks #readingtime #writersofinstagram

Bookstagram Hashtags with over 100K posts (44)

#fictionbooks #psychologicalthriller #thrillerbooks #bookstacks #bookaesthetic #bookofthemonth #yafantasy #yafiction #yabookstagram #bookaesthetic #diversebooks #bookcollector #readinggoals #unitedbookstagram #whattoreadnext #bookishlife #classicbooks #janeausten #fantasybooks #bookhaul #bookishcanadians #bibliophilia #fortheloveofreading #bookstagramit #horrorcommunity #idratherbereading #dystopianfiction #dystopia #bookstagramit #lovetoread #romancebooks #literaryfiction #coffeeandbooks #historicalfiction #newreleases #bookmerch #goodreadschallenge #bookishcandles #bookwormproblems #darkromance #bookishescape #readersgonnaread #readersareleaders

Bookstagram Hashtags with over 50K posts (10)

#booksandbooks #yafantasybooks #bookishallure #femaleauthors #contemporaryfiction #booksmakemehappy #instabookclub #bookishthings #bookishgoodies #booksbooksandmorebooks

Bookstagram Hashtags with over 10K posts (25)

#bookishlygang #stackchallenge #botmclub #teacherswhoread #bookbabe #anotherchapter #creativebookstagram #notjustaprettybook #bookcasestyling #bookcorner #bibliotherapy #tbrstack #🇨🇦bookenablers #popsugarreadingchallenge #diversespines #notjustaprettybook #rainbowstack #bookishlyengaged #bookstabuddies📚 #badassbookbabes #booksandshares #bookstamums #bookstagramacademy #reesesbookclub #rainbowshelfie

Bookstagram Hashtags with over 5K posts (10)

#lastnownextreads #bookstacklove #latinxbooks #latinxauthors #bookishbabe #wordsworthclassics #diverseromance #bookishbabe #hyggebookstyle #fictionmatters

Bookstagram Hashtags with over 1K posts (21)

#chapterchangers #bookstagramireland #bookishfriendsunite #fablebands #readdiverse #showmeallthebooks #latinxreader #latinxblogger #latinxbookstagrammer #bookishwinter #barnesandnobleleatherboundclassics #bookstagramuk🇬🇧 #og🇨🇦bookenablers #southamericanliterature #chicagobookstagram #bookinspiredcandles #bookishbusiness #bookworm📚 #bookdragon🐲 #justagirlandherbooks #bookphotography📸

I hope these Instagram hashtags for books and bookish content will be useful to you guys! If yes, please do leave a comment and share it with your friends.

Do not forget to follow me on Instagram!

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55+ Instagram story ideas for business

Perfect book quotes for Instagram captions

I love posting bookish photos on my Instagram account. Often, I run into some slump and freeze when I try to come up with captions. Then I realized I can use my favorite quotes for Instagram captions. And that is a life saver, honestly.

Do you use book quotes for Instagram captions? What other bookish topics do you talk about on your social media? Let us chat. Click To Tweet

Book quotes for Instagram captions

Do you ever feel stumped when you write captions on your bookstagram? Here are some book quotes for Instagram captions that may perfectly say what you want to and keep your readers hooked.

“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.

― Groucho Marx, The Essential Groucho: Writings For By And About Groucho Marx

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.

― Haruki Murakami, Norwegian Wood

Marx quotes for Instagram Caption

“The books that the world calls immoral are books that show the world its own shame.

― Oscar Wilde, The Picture of Dorian Gray

“Never trust anyone who has not brought a book with them.

― Lemony Snicket, Horseradish

Stephen king quotes for Instagram Caption

Books are a uniquely portable magic.

― Stephen King, On Writing: A Memoir of the Craft

It’s strange because sometimes, I read a book, and I think I am the people in the book.

― Stephen Chbosky, The Perks of Being a Wallflower

“Until I feared I would lose it, I never loved to read. One does not love breathing.

― Harper Lee, To Kill a Mockingbird

Harper lee quotes for Instagram Caption

Books are mirrors: you only see in them what you already have inside you.

― Carlos Ruiz Zafón, The Shadow of the Wind

The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.

― Jane Austen, Northanger Abbey

Books are the ultimate Dumpees: put them down and they’ll wait for you forever; pay attention to them and they always love you back.

― John Green, An Abundance of Katherines

Diane quotes for Instagram Caption

It is is better to know one book intimately than a hundred superficially.

Donna Tartt, The Secret History

Reading one book is like eating one potato chip.

― Diane Duane, So You Want to Be a Wizard

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Bookish questions for your bookstagram

I am sure feeling lost when it comes to starting new conversations is pretty common – be it online or in real life. I hope these bookish questions would be help you kick start new topics. Let me know if these bookstagram questions are helpful.

Here are some bookish "question of the day" (qotd) that you can ask your followers on social media like bookstagram or just write a blog post on. Let me know your favorite conversation starter. Click To Tweet

25 Bookish questions for bookstagram

Here are some bookish “question of the day” (qotd) that you can ask your followers on social media like bookstagram or just write a blog post on. I will keep these bookstagram questions coming if they seem helpful to you. So let me know in the comments.

1. If there were one book that you can make everyone read what would that be?

2. What makes or breaks a book for you? Is it the grammar/typos? Badly written plot? Annoying characters?

3. If you can be a fictional character for a day, whom would you choose?

4. Do you like gray characters in a book?

5. Who is your favorite gray character in fiction?

6. Do you read non fiction/ self help? If so, what did you read most recently?

7. Name a hyped book that fell short for you.

8. Which of the usual romance tropes works the best for you?

9. What trope in Young adults books you hate?

10. What are you currently reading these days?

11. Which book disappointed you recently?

12. What are your pet peeves when it comes to romance writing?

13. Name one author who is on your auto buy list. Just one, no cheating.

14. How are you faring on your reading challenges?

15. Which book gave you the longest/hardest book hangover recently?

16. How has social media (Instagram/bookstagram) changed the way you read?

17. Which book did you buy most recently only based on the recommendations on the Instagram?

18. Are you part of any book clubs? What are you reading currently with them?

19. How do you choose your next read?

20. Are you a mood reader? Or you make elaborate plans before you choose reading?

21. What is your favorite mandatory read from school syllabus?

22. Do you sneak a peak into the last chapter to see how it ends?

23. Name that mandatory read that you disliked at school.

24. If you can add one book to the school mandatory read book list, which one would that be?

25. Do you read dystopia? If yes, name one dystopian fantasy that you can relate to our current world.

It is no secret that I love talking about books, writing and everything in between. Of course I talk about it on my blog and all over the social media. And in real life, to whomever would listen, including the book club meetings.

So if you are ever looking out for bookish question of the day (qotd) to talk on your bookstagram or blog, you know whom to ask. * wink wink*

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