Regularly publishing on your blog seems like a huge deal, often. And we usually forget about them after the first time we promote it. But it is also critical to revamp and update the old posts for improving the SEO ranking and increasing the traffic too.
10 ways to update old posts for higher SEO ranking
Adding relevant updates to your old posts is critical, especially the time sensitive topics like “New Year resolutions” or “Holiday gifts”. These are evergreen posts, but unless you update them with new content the algorithms might ignore them as old posts.
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Instead of churning out content week after week, spend sometime to update old posts and that will help you in improving your SEO ranking and thereby driving more organic traffic. Here are some ways to do just that.
1) Edit your content with relevant updates
Has your opinion or thoughts recently changed about the topic? Or have you learned more on the subject?
Do not hesitate to make the changes in your old posts. Even adding the current year to the heading (H1) might be a good idea for periodical posts.
Linking with time sensitive researches and infographics are other smart ways to update old posts for higher SEO ranking and traffic.
2) Tune up to the current formatting style
With all the fast changes in blogging world happening, keeping up with the recommended formatting style becomes vital.
For example, including a schema and adding relevant H2 tags to your posts will help you get to that spot as featured snippet in Google search page.
Also the uniform layout and styles will keep it easy for your reader’s eyes.
3) Add related posts
One of the easiest ways to keep the readers hooked to your blog is showing them more related content.
A few months ago I started doing this on my recent posts as an attempt to take some traffic to my old, neglected posts. I added a “Similar posts you might like” section before I signed off (or CTA), and there has been a significant decrease in the bounce rates.
You can even add a simple plugin if you are on Self hosted WordPress to do this for you!
4) Fix (or remove) broken links
Adding external links to your posts improves your credibility in the eyes of your readers. But as time passes, those links may become irrelevant or broken.
There are many free sites that can scan your site for broken links (for free!). And once you get the list of broken links on your site, remove and/or update the broken links manually.
Fixing these broken links creates a better user experience as well as shows the search engine and its crawlers that the post is still relevant and updated.
5) Rewriting your meta descriptions and titles
Ensure your older posts have your meta descriptions and titles filled.
With all my enthusiasm to churn out content, I had not bothered to fill those important details for quite a number of posts in my earlier days of blogging.
As a step in improving the SEO I am writing and rewriting the meta description and adding meta title tags to my older posts.
And guess what? The search engines consider this as new content and sends in more traffic!
6) Add in Alt text tags to your images
While updating your meta descriptions and titles, add the alt texts with relevant descriptions (or keywords) of your images.
I have already spoken in depth about the importance of alt texts in my post on Easy steps to SEO for bloggers here. But in short, alt text tags help the search engine crawlers to identify what the image is about.
7) Create Pinterest worthy images
With more and more bloggers shifting to Pinterest for promoting their sites, it has become essential to have a few Pinterest sized images in each posts.
While some might choose to hide a few of these images, they all have to be Pin-able and Pinterest ready.
If you are newly adding these Pinterest sized images, update your old posts first!
8) DO NOT CHANGE THE URL
When you are in the process of updating old posts for higher SEO ranking and traffic, ensure you do not edit the page URL, unless it is absolutely essential.
Editing the URL would lose the valuable traffic and history that the post had gained so far. For this reason, it is better not to have any dates/years (like 2018 resolutions) in your URL.
But if you had to change your URL for some reason, ensure you use a 301 redirect from the old URL to the new one.
9) Update your affiliate links
If you have joined new affiliates sites or if the links have changed, now is the good time to scan and fix them.
Using a plugin like thirsty affiliates this might be easier to do, in a self hosted WordPress.
10) Promote all over again
Finally, when you have finished all updating your old posts, promote the post like you would promote any new content, for higher SEO ranking and traffic.
Now that your old post is refurbished with updated info, new images and links, it is as good as a new one. And this will drive more traffic from social media as well.
Final word
Once you re-up your old posts keep an eye on its performance and metrics. I am sure there will be a spike in a week or so. And if you schedule some time to update a few of your old posts every week, you will can see a continuous increase in your organic traffic too.
How often do you update old posts? Have you seen any improvement in your organic traffic due to that? What other blogging topics do you want me to discuss? Let us talk.
Welcome to the final part of the series on making blogging schedules work for you, and this is where I tell what works for me and what doesn’t. Here is my typical day as a book blogger to inspire and help you make your own blog schedule that works.
Typically I spend more than 30 hours per week on my blog and book blogging related works, making me a part time blogger and more. I also juggle between beta reading, writing and content development work for my clients. And none of this would be possible without a proper blog schedule that works for me.
I normally post four times a week and I have a bookstagram where I post thrice a week. And I am nothing if not being consistent. Yes that sounds like a lot for a hobby blog, but fortunately Elgee Writes is not just a blog that I work on for fun.
To put it in perspective, I work so hard on my blog because it acts as my portfolio and this is where I generate my paid clients from. You will understand it better if you start substituting “content marketing” every time you call it “blogging”.
I have an almost set routine, though the COVID19 situation has thrown the balance a little off. But it still works with minor tweaking here and there.
My mornings
My typical day begins around 6 30 AM. I am not a morning person, but I have come to realize that waking a bit early gets a lot of things done and you can always slack later in the day, if you want to.
I love spending the first hour or so on writing, so that I can actually focus and not worry about answering texts or calls.
7 to 8 30 AM: Usually I have prepared outlines for the blog posts or article for my clients the previous day or so, and I just have to put my thoughts into words without having to use the browser for research (AKA the distractions) much.
8 30 to 9 30 AM: Once that is done, and as my family wakes up I make a quick breakfast and coffee hustle. If you personally know me, you would understand when I say “I need a breakfast before 9”. Else, you will have to believe me when I say “HANGRY” was made up to describe me.
Since we are all working from home at the moment (and possibly until the end 2020 at least), things are kinda slow for now. Else this would be my peak time in terms of household chores.
9 30 to 11 00 AM: This is when I write down my to-do list for the day and check if any weekly goals have to be changed. Speaking of goals, I also do a check in of my Google analytics and social media stats on a daily basis.
I also quickly hop on to the social media to check if my scheduled posts are getting posted and answer any DMs or mentions I have received. This invariably ends up with my scrolling my Twitter and Instagram feed for a while.
If there were any client calls I schedule them here, so that I can alter my schedule if needed.
Depending upon the day and the work schedule, I usually spend the morning reading something for work (AKA beta reading a manuscript) or a non fiction.
11 00 AM to 1 00 PM: This is the time I spend on cooking lunch, catching up on errands and household chores. I also have a very long curly hair routine which I try to squeeze in here too.
My noons
1 00 PM to 2 00 PM – I usually hit the gym on weekdays just before lunch. This is a practice that I am trying to build again, now that the gyms are open in the UAE and we are free to use them.
Being the bookworm that I am, I usually read on my phone while workout on the treadmill or so just to keep me distracted from the fact that I am actually working out. I will let you know when it actually works.
2 30 to 6 00PM – This is the time I completely spend on research and development which means I am doing email outreach and pitching for clients.
This is probably the second most productive time of my day.
The daily chores can range from clicking photos for bookstagram to logo designing for a client. And one day is like no other. There is always something going on and fire to put out.
Sometimes (though I am trying curb that habit too) I catch up something on Netflix while I do some monotonous task. White noise helps me too.
My evenings
6 00PM to 7 00PM – Depending on the weather, I take a walk or watch Netflix or just take a break from work.
7 00PM to 9 00PM – Dinner and family time. I speak to my parents who are back in India and would be retiring to bed around this time. So that helps.
9 00PM to 11 00PM – I catch up with whatever is pending from the day.
I usually spend the time prepping for the next day’s writing session in terms of outline, tone etc.
I usually hit the bed by 11 00 PM and read a bit (or lot, depending on the book) until I can convince myself to sleep.
On most days, I get most things on my list done. It is generally a full packed day and I rarely take off. But it is only because I love what I do and I love keeping myself busy.
What do you think atypical day of a book blogger looks like? What is yours like? On an average, do you get most things done on a daily basis? Let us talk.
One of the major blog goals I had when I started was to have a consistent post schedule and be more organized. While I have things in control, it took me so long to reach this place of peacefulness. Let us talk about a few tips that can help you create a blogging schedule that you’ll stick to easily.
In our next post we will talk about the blog schedule that I have been following for a while, so that you can use it as a guide to make your own.
Set your blog time aside
Everybody’s life and routines are different. So to start with, identify the best time for you and your blog and set aside a few hours to spend only on your blog. When I say blogging it may include everything that you do for a blog from researching a topic to scheduling your social media or answering your DMs.
Next, you have to make some tough calls. Note that there is no magic number or correct answer to these questions. You just have to choose what works for you. Remember we are aiming for consistency, so think of the long term when you choose your blogging schedule.
How often do you want to publish on your blog?
Who are your target audience?
What are the broad topics that you will write on and does that match with your audience’s interest?
What are the items that you depend on someone else’s input?; and
Which ones can you outsource or automate?
Once you honestly answer these questions you will have a realistic idea on what you can and what you can’t do.
Create an editorial calendar
An editorial calendar is the correct place to start with while creating a blogging schedule that you’ll stick to. A blog schedule and editorial calendar are closely interlinked.
An editorial calendar will act as the backbone of your blog and will keep a track on what is being published and when, and also what are you planning to publish in future. Usually it is filled for a month and I know bloggers who do it for a year even.
I use Spreadsheets for marking down the special days on the calendar and the blog content for the month. If you participate in any memes or link ups, you can put them down on it too. This will ensure you won’t forget what is pending and what’s written up.
Build an idea tank
How many times have you sat in front of the screen and waited for inspiration to strike to write a post? Not knowing what to write is one of the major reason why we do not post as per schedule.
And that is why you need to build an idea tank. Yes it is exactly how it sounds. You need a place to dump all your ideas without judgement.
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I use Evernote for that and any topic that remotely feels like it can be a blog post topic goes into a note. It is not the right time to think if it is a good idea or not, just dump it there and stop thinking about it.
A quick tip to get things done faster – batch similar tasks. If you are designing header images for a post, do it for the entire week or even month at a time. Work on SEO research for all the posts at a time instead of repeating the same task for each post.
This is one of the best things that I learned in the last few years and it only saves me time but ensures I don’t get bogged down by small tasks repeatedly, and thus keeps me on the blogging schedule that I have been following religiously for a while now.
Social media time
Like it or not, we spend a huge amount of time on social media, especially for our blog. We try to be everywhere at the same time. Promoting our content and responding to our DMs and mentions are just a tiny speck when it comes to blog promotion.
So ensure that your blogging schedule includes time for all these social media activities like following your peers posts and engaging with them. And these activities should not be affect your other blog schedule.
Get a partner or ten
Another quick tip to ensure you stick to your blog schedule is to rope in a partner or two to keep you accountable. Or you can quickly join a Discord or Facebook group of like minded bloggers who are also working towards similar goals.
While all the above tips might help you to create a blogging schedule that you’ll stick to, I believe everything starts from your inner self. So when the going gets worse and it feels like the blogging schedule is getting out of your way – slog through it. Because slump begets slump.
The more you procrastinate or cancel things, harder it gets to go back to your routine and schedules. So as much as possible push it through and get yourself on to that discipline of following the schedule.
Of course that doesn’t mean you have to overwhelm yourself. Just take one step at a time and get things done.
How hard is it for you to create a blogging schedule that you’ll stick to? What are the challenges uou face when you make a blogging schedule? Let us talk.
You have made the plans and post schedules for the blog. You have great ideas for new posts. You are ready to soar high and make blogging successful. But why does your enthusiasm wane and you struggle to stick to the blog schedule in the long run?
So when things get hard or the initial enthusiasm to blog starts to dissipate it is natural that you let yourself off the hook easily. You start thinking what am I losing if skip once, and end up in a blogging slump before you know it.
Tip: Reward yourself for every successful streak, say weekly. Create a calendar and mark each day you blog on it, and try not to break your streak.
You are not accountable to anyone
Yes, not all of us have millions of monthly readers in our blog. Or maybe it is just your mother and her cat. And they are not gonna judge you if you post once in a month or NEVER.
Before I moved to Elgee Writes, I had had my blog for almost five years and never told anyone about it. I assumed I was writing for myself and that I was blogging pretty consistently. But guess what?
Within a year, I had published more posts than I published in the first five years. The difference? I had begun talking to others (bloggers, friends and even colleagues) about my blog and I started getting regular readers and engagements.
Credit: Giphy
Sure, you can hold yourself accountable too, but has it worked previously? If no, it is better to involve a friend or better, another blogger friend to hold you accountable.
Tip: Announce your next post topic to your readers. Put up an blogging schedule on the sidebar so that your readers would know when to expect your next post and hold you accountable to it.
You are waiting for perfection
I am no stranger to this flaw. I am not perfect and my blog posts aren’t either. But I can wait for the perfect word to flow, the perfect blog topic to spring in my mind and for the perfect time to write it out.
But they rarely come and my blog can’t wait until then.
Starting with an imperfect plan and then continuing to make it better, is so much more productive than to wait for the perfect plan.
Credit: Giphy
Tip: Aim for good, not perfect. Write down everything in your mind or draft an outline, and then you can edit and perfect it.
You are waiting for motivation
You cannot expect yourself to be always motivated and full of enthusiasm. The going will get tough and your initial enthusiasm will definitely wane.
But if you had planned to work only when you are inspired, then you will be working only for about 30% of the days. Following through any plan or goal, needs inspirations but most critically you need determination.
I am sure everyone has days that they don’t wanna work or go to the gym, but only people who step up and do what is needed to be, even when they don’t feel like, become successful.
Tip: Don’t look for external motivations – just hitting the publish button on your blog or being to be able to stick to the blog schedule itself can be motivating enough. And even if it, just do it because you are professional.
You want instant gratification
Often we want to see the effect of our hard work almost immediately. And when that doesn’t happen, it is natural to feel disheartened and we may even want to stop our hard work.
Sure the SEO techniques benefit the ranking of the blog, but you can’t see the page visit counts spike the very next day. Likewise you are going to not get your leads right away, because you posted on your blog for two weeks as per your schedule.
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But this lack of patience and attitude towards instant gratification is keeping from being able to stick to the blog schedule.
Tip: When you make plans, get into a mindset that you won’t see any tangible benefit right away. And have a visual reminder to see how many days you stick to the blog schedule to quench your thirst for instant gratification.
So go on, let me know what other blogging challenges do you face? What’s stopping you from achieving your blogging dreams?
Social media is fun and entertaining. Unless you are a content producer or a blogger trying to use it for your business. Well, then it is a chore and is definitely soul sucking. The balancing of your social media presence and your blogging schedule is a constant struggle.
But you do see so many big accounts do this so seamlessly and still are on top of their blog. It is an absolute sorcery and mere mortals can’t achieve it.
Blink twice if you have tried to balance between your goal to get a huge following on social media, churn out content as your calendar and trying to breathe, and failed miserably. Well, you are not alone and this post especially for you, naïve one.
Balancing Act of Social Media and Blogging
It is hard to balance social media and blogging, when your work and business are mostly online and it is exhausting to say the least. There is no way out, in this age and technology but you can still try to stay sane by following some of these techniques.
With all that is going on in life and your blogging schedule, it gets harder to sit down and do things that require your focus and deep work.
The more your sweat over small things and your routine, the harder it gets to any planning or focused writing done. And that is why it is important to set aside a particular time block each day, away from distraction from the pesky social media messages or Netflix binges.
Use this time to create, write and do things that require your uninterrupted attention. Extra points if they add up to your long term goals.
Create a social media strategy
Keeping up with the news and staying relevant is one of the vital points as a blogger and a business. But doing that all by yourself is definitely impossible.
And that is why you need a social media strategy that includes
The social media platforms that your blog will be active
The number of times you will post per week
The number of hours you will spend engaging, re-sharing and commenting on the platform
What is your goal for each platform – short and long term?
How will you track the progress?
Creating out a social media strategy might seem too pretentious if you are a micro blogger or a small business, but writing out them in detail would hold you accountable and give you more clarity on what you do.
Automate whatever you can
Once you have set your goals and task lists in stone (or paper) automate, automate and automate. Use a scheduler like Buffer or Hootsuite to send out your posts on premeditated time.
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You can allocate a specific time to schedule posts for the following week. Scheduling for a week will reduce the amount of time you spend on social media for promoting your blog/business.
Batching similar processes
Another great time saving technique is to batch similar processes together and get them done together. For example, instead of spending time creating graphics or images for each social media separately, batch them out together and do it when you are designing the header image for your blog post.
As you automate things and spend time away from social media creating and building your business and blog, keep an eye over your analytics and traffic. Watch out for what kind of posts work and what performs better.
You may even spend a dedicated time every week (or whatever works for you) to analyse the data and tweak your posts.
Put yourself first
This is the single most important thing I learnt in creating a balance between social media and blogging is putting myself and my mental health first.
How much ever we plan there are going to be days when nothing goes as per our plan and that might overwhelm us. We should have to understand that and keep ourselves prepared for unplanned breaks.
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Also, plan for some self care routines into your day and don’t forget to take some breaks.
What my social media schedule looks like
What my social media schedule looks like
As a book blogger, I try to be active on Instagram (though it offers little to no traffic to my blog), Twitter and Pinterest. I also schedule posts on Facebook, but I am not active on FB, personally or for blog promotion.
I post four times on my blog per week and share the posts on Twitter, Facebook and Pinterest as soon as the post go or some time on the same day. To be honest, I am not really strict on the time for this process.
Weekly once I spend an hour or two to choose the posts from the book blogger community to reshare on my social media platform during the following week.
Next I spend another 15 to 30 minutes to choose posts from my blog to promote all through the next week.
On Monday I schedule these links (both from my blog and the ones I loved from the blogging community) to publish over Facebook, Twitter and Pinterest at different times with customized messages for each platform.
Every day I spend about 15 to 30 minutes on each platform to talk, engage and make friends. Usually I spend about 60 to 90 minutes on the whole each day.
That is it. This is my minimal schedule to allow me to stay on top of social media and blog promotion and breathe as well.
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Well, sometimes these schedules don’t work and that is okay too. I stopped worrying too much about it, because I know I have a routine that works for me, most of the days and I can get back to it soon enough.
The trick to balancing between social media and blogging is knowing what you want and when to say enough.
If you like my posts about social media and blogging aspect of it, you should try some of these related posts.
How do you keep balancing social media and blogging content? Does it ever get overwhelming for you? What does your social media schedule look like? Let us talk.
