10 must-have things on your coaching business website to improve conversions

10 must-have things on your coaching business website to improve conversions

Whether you are just booking your first client as a coach or a seasoned pro at it, you are already inspiring and helping people to unlock their potentials. But does your coaching business website show your best side up and convert leads into sales and bookings?

A good website will act like the anchor for your coaching business and help you attract more clients. It also help your audience find you and your content easily.

Who are your favorite coaches? How did you find their websites? Did I miss any of the must-have things on a coaching websites? Let us talk. Click To Tweet

10 must-have things on your coaching business website to improve conversions

Here are ten must-haves things on your coaching website to improve conversions, whatever your niche is. You can be a life coach, a business coach, a fitness coach, health and diet coach or a time management, these are things things that you really need on your coaching business website.

1) Own your niche

You go to a orthopaedic doctor if you have a knee problem, even if your general physician might know what could be the issue. You go to a specialist, who probably charges a bit more, because you trust his treatments and you want the best.

That is exactly what your business needs as well.

Figure whom you serve specifically, rather than just trying to sell to everyone. While this applies to any business, it is more critical for a coaching business, because you are solving specific problem for them.

You are a weight loss coach, but who are your target demographics? You might work for “women, above 30, who are looking to lose that 30 kg”.

Niche down to the specifics because no one wants a generalist to guide them.

2) First impressions matter

You have about 3 seconds to impress your first time visitor on your website. And you have about 15 seconds to convey they can get from your website and hook them into staying.

Make sure your above fold content (i.e. the first section below the menus) creates an emotional response (“yes that’s true!”) from the reader. Addressing their pain points directly helps to attract the correct audience for your content.

Stating your specialty as a life coach, time management coach, career coach, business coach or even a blog coach, right of the bat helps people to remember you as one, even after they leave your site.

Also that it helps your SEO of your website is an added bonus.

Related post: SEO For A Blogger – Things You Can Do Today!

3) Show your face and personality

The main reason that your audience followed you to your website is YOU. Unlike other company websites, the business of coaching largely depend on YOU, YOUR FACE AND YOUR PERSONALITY.

And that is why your coaching website cannot get away with a bland coaching website template and stock photos. No, that one dingy photo, taken 10 years ago, in about me section is not enough, especially for a coach!

Whether you are into life coaching, marketing coaching or time coaching, the personal connection is vital and people connect better to real persons, obviously.

The more you pepper your content with your personality, the more the chances of connecting with your audience as a person and the more the chances of conversion into sales.

Take some professional photographs, especially using on your website. It doesn’t have to be all serious and grim. Just remember to stick to the brand colors and mood, but otherwise, have some fun with it.

4) Clear aspirational goals

A person goes to a health coaching website to be inspired and guided towards a healthier lifestyle. Likewise, if you are overwhelmed and always running out of time, you might look for a time coaching website to learn to manage time better or to be more organized and productive in your life.

What I am getting at is, people come to your site looking for a benefit or an outcome towards a goal.

A good coach should help them visualize what they can achieve or manifest with your guidance. Putting the benefits they will derive out of your coaching session in an aspirational way will help your website convert visitors into clients easily.

Please take extra care that your aspirational goals are positive and encouraging, and doesn’t “put anyone down”, especially when you are dealing with tough and delicate situations like weight loss goals or financial guidance.

5) A clear offer

Once you have them hooked, you need to dish out the finer prints. AKA your offer. A good place to list and brief them about this would be on your menu bar, under the header “work with me” or “services”.

While you can be offering a number of services, make sure you explain them all individually and distinguish between the target audience, if they are different.

Even if your services are intangible, you have to make what you will deliver clearly. Some key aspects can be

  • Will your coaching be 1-on-1 or a group session?
  • How will your measure your client’s success?
  • How will you/they keep track of the progress?
  • How many hours or sessions will you spending, monthly or weekly?
  • How many hours or sessions do you expect your clients to work on your program (on their own)?

You are the one that has to lead the clients, not the other way around. You have to be prepared with a plan, though it can flexible, you should not expect them to come with one.

6) Show your expertise

Building a website is just one part of the whole online presence. But adding consistent and resourceful content on to your website will improve your authority as well as keep your website fresh.

Use your content to educate and inspire your followers and visitors, and thereby creating a good relationship with them. This personal connect will help you convert readers to potential clients.

Some ways to create content for your site

  • Write a series of how-to posts and e-books
  • Share past client success stories as a post
  • Include some resources like checklists and templates relevant to your niche
  • Add some fun quizzes and challenges
  • Videos and podcasts are great additions too.

If you are new to content creation or you hate doing it, and would rather spend your time on your clients, you can hire a SEO content writer (such as myself, he he!) to help you out.

Related post: Balancing Social Media And Blogging: How To Stay Sane?

7) Call for an action

Call to action is the one vital thing that every page or post in your website should begin and end with. People, especially first time visitors of a site, need a lot of encouragements and reminders to come out of their shells and engage with you.

Some good examples of CTAs are

  • Schedule a consulting call.
  • Sign up for your newsletter or
  • DM you on Instagram.

whichever is your preferred method of communication.

End every blog post with a question for your visitor to respond or even ask them to share it with their friends.

Related post: 10 Things I Wish I Knew When I Started Blogging

8) Reviews and other social proofs

Testimonials and reviews are a great way to convince that your methodology works. According to a recent survey, 9 out of 10 buyers consult online reviews before making any purchase.

Especially for a service offering like coaching, which depends a lot on trust and authority testimonials from past and present clients are critical.

Some questions you can ask them to help them share their feedback are:

  • How did your coaching help them?
  • What problems did they solve with their help?
  • Can they share some number and success stories like, number of clients gained, kilos lost, or a before and after picture etc.

Personal case studies and tangible/photographic evidences (of course with the required consents) will help you get those in dilemma to take the leap of faith.

Adding an “as seen on” or “logos of past clients” tab in your home page can improve your standing and build trust instantly.

9) Easy booking

Now that you have impressed them with your services and expertise, the worst that you can do to your business is making them jump through hoops to book you.

Yes, I am serious. It happens.

Put up a few easy, no-nonsense methods for your visitors to book an appointment with you or at least contact you easily.

A simple way to do that is to add in a contact form in your site. Instead of using a generic contact form, add in a few specific questions about them so that they will understand that you are interested in talking to them. It will also help you look professional when you contact them after you do some homework.

You can go a step further and add in call scheduling app (like Calendly) on your site. A “free” consulting call might help as a great sales funnel.

A site with call scheduling option immediately looks ten times more professional, than without one. And it is pretty easy to set one up.

10) Clean and professional looking website

When I say professional website design, it differs from person to person. But what I mean is, the layout should be easy to navigate and appealing to the eyes.

You can use a free template designs for your coaching business website or invest in a premium theme as well. Again, make sure you have a good hosting and speed too.

Do what works for you, but make sure you are not spending too much of your valuable time in tweaking or DIY-ing the site. For a few extra bucks, you can have your entire site designed and developed by a professional.

A final word

I know building a website might sound intimidating. But it doesn’t have to be difficult or expensive. In fact more than half of my clients have got their investment on their sites back in the first few months.

So take a leap of faith, and get your own website for your coaching business right now! And ensure you have these must-have things on your coaching business website to improve conversions!

Similar topics you might like

Pin me

10 must-have things on your coaching business website Pinterest Elgee writes

Let’s talk

Who are your favorite coaches? How did you find their websites? Did I miss any of the must-have things on a coaching websites? Let us talk.

8 Benefits of journaling for writers

8 Benefits of journaling for writers

Journaling has been the leader of the “self-care movement”, just behind maybe yoga or meditation. Writing a journal helps not only to help our emotional and mental well-being but also helps us become better writers.

Do you like writing a journal? Or have you given up journaling because of the pressure? What are your methods to become a better writer? Let us chat. Click To Tweet

Benefits of journaling for writers

“I spend most of my day writing and the last thing I want to do after my working hours is write.” Yes, I can hear you say that.

I am not making these things up. Here are eight benefits of journaling for writers.


1) Cultivates the habit of writing regularly

Even though journaling is an informal mode of writing, it gets you started. What better way to start a day or end one whichever you prefer, by churning out a few hundred words on a paper?

It is well known that famous writers like Virginia Woolf, R W Emerson, and Anaïs Nin swore by their regular journaling or diary habits.

In fact, one of my favorite writers Slyvia Plath kept her diary since she was eleven years old and often used it as a tool to “warm-up” her formal writing.

2) Get creative

The freewriting form of journaling helps to break the rules and pressure of formal and result-oriented writing.

If you want to write, you need to keep an honest, unpublishable journal that nobody reads, nobody but you.

Madeleine L’Engle of A Wrinkle in Time

Just let yourself loose and just write whatever you want to share with, with no judgment. You can even add poems or haikus if your mood fancies.

Related: Bullet journal ideas for books and reading

3) Record ideas on your journal

You have no idea when the metaphorical idea bulb might switch on. But when they do, you should not be caught unprepared.

I often use my journal as a place to dump my ideas for future posts. Of course, it can be a digital diary, like I have, or a physical notebook.

Either way, just pouring those somewhere before they permanently vanish into thin air is a good way to ensure you have a repository and never having to get caught thinking about what to write about.

4) Slay the writer’s block

That brings me up to my next point.

As writers, we are constantly looking for ways to better our craft. Yet, we know that the only way to become a better writer is to write more.

Journaling would keep your writer’s block away because you are writing regularly. And you have a repository of ideas or prompts to go back to if you ever get stuck.

Writing a journal can offer a way to switch your style by writing from what you do for a living, say being a website content writer or a novelist, and ensures you have a variety to choose from.

Related: How do you manage your writing slump? (& ten tips to survive)

5) Get into your characters’ head

Whether you are working on your next crime thriller or a witty play, journaling can help you get into your characters’ heads and discover their voice.

Developing their personality and eccentricity would make their characters more interesting and help you understand their motivations for what they do.

There are several sassy dialogues that I have written in my journal, that I might someday use in my book in the not so near future.

6) Research the details

I write quite a bit of business articles and white papers and I do a lot of research and collect data. Guess where I write them down, so that they will be available when I need them?

Yes, on my digital notebook/journal! You can do this even on a Google Doc.

Even if you are in the business of writing fiction, you will need details about places, history, or even famous people. Overprepare than the opposite is my motto.

7) Challenge your self-doubt

Artists often suffer the case of self-doubt, and a writer is no stranger to that as well.

But writing a journal can help you tackle the signs of self-doubt because you getting some writing done each day.

Related: Self Doubts: How To Overcome The Impostor Syndrome

And just a flash-through of how much you have written down day after day will give you the booster of confidence you need.

Even Nobel laureate Steinbeck had his moments of doubts. But he trudged through it with the help of his diary, which was eventually published under the name Working Days: The Journals of The Grapes of Wrath.

In writing, habit seems to be a much stronger force than either willpower or inspiration. Consequently, there must be some little quality of fierceness until the habit pattern of a certain number of words is established. There is no possibility, in me at least, of saying, “I’ll do it if I feel like it.” One never feels like waking day after day. In fact, given the smallest excuse, one will not work at all. The rest is nonsense. Perhaps there are people who can work that way, but I cannot. I must get my words down every day whether they are any good or not.

John Steinbeck, Working Days: The Journals of The Grapes of Wrath.

8) Up your self-care game

Writing a journal can often help us to stop and reflect on our actions and intentions. Journaling can also help you unbury your emotions and dump your anxieties and fears. It clears your mind and improves your mood drastically.

It even can help you understand your triggers and help to avoid or tackle them by identifying the pattern.

A happier mind is a sharper mind and helps to improve your writing craft, doesn’t it?

Final word

Journaling may not be for everyone. There are so many benefits of journaling, especially for writers. But it is not the only way to improve your writing or practice self-care.

Many writers swear by writing a journal and so many more who love journaling as a self-care practice. But some people can’t get into it or keep up with the journaling habit.

So do what works for you, do not add in more pressure than it already is!

Similar posts you might like

Pin me!

8 Benefits of journaling for writers Pinterest

Let’s talk

Do you like writing a journal? Or have you given up journaling because of the pressure? What are your methods to become a better writer? Let us chat.

8 Benefits of journaling for writers

6 Important Google analytics metrics to track (KPIs) (tips to improve)

Opening the Google Analytics dashboard for the first time can be intimidating for most of us. But let me talk about a few important Google Analytics metrics to track. These Key Performance Indicators or KPIs are a great place to begin with.

Here are the important Google Analytics metrics to track! These are some KPIs and numbers that you should watch out for on your dashboard. Which is your favorite? Let us talk. Click To Tweet

What is Google Analytics?

Google Analytics is a powerful tool for measuring your website or blog’s performance and it also shows insights on how to improve it. Whatever may be your goal (improve traffic, get more leads and conversions, etc), installing Google Analytics could help you achieve it.

I know it has so many options and reports that it might overwhelm that you are putting off deep-diving into Google Analytics.

Important Google Analytics Metrics to track

But here I am to make things easy for you and help you get the best of this powerful tool. What are the Google Analytics metrics (KPIs) and numbers that you should watch out for on your dashboard, and why?


Bounce rate

Bounce rate refers to the percentage of your visitors who leave your site without interacting with it. They bounce out of your site, get it?

A high bounce rate shows that the content was

  • not relevant – You are attracting the wrong audience
  • not convincing enough for the visitor to convert or interact. – Improve your writing skills or engage a content writer.

Where to look for this KPI on Google Analytics?

Audience> Overview

Bounce rate Google analytics

You can also view the bounce rates of an individual page at Behavior > Site Content > All Pages.


  • Blog/content sites – 65% to 90%
  • Lead generation sites – 30% to 55%
  • B2B sites – 25% to 55%
  • Retail sites – 20% to 40%

Source: CXL

How can you improve it?

  • Add more CTAs (call to actions) to your posts,
  • Create more internal links to your other posts.

Average Session duration

This metric shows how much time a visitor spends per session (30 minutes of inactivity, usually) or visit, on your site on an average.

It is an aggregate time spent on multiple pages on your site. It includes the time they spend reading your content, leaving a comment, scrolling down, etc.

Obviously the longer they spend, the better it is. The higher average session duration indicates your content is engaging and holds attention.

This metric is very important if you are displaying ads on your site. It also shows the quality of the traffic you generate.

Where to look for this KPI on Google Analytics?

Audience> Overview

Google Analytics Average Session Duration


2 – 3 min

Source: databox

How can you improve it?

  • Long-form content that holds the attention
  • Videos and infographics
  • Interlinking relevant content pages

Pages per session

This metric shows the average number of pages a visitor clicks per visit.

The goal here is to keep the content engaging and relevant so that the visitor keeps clicking another page. The higher the number of pages per session, the higher the content writing quality is.

Where to look for this KPI on Google Analytics?

Behavior> Overview

Google Analytics Pages Per Session


1 to 3

How can you improve it?

  • Focus on your content pillar and link to relevant pages.
  • Use a “related post” widget.
  • Hub and spoke model of content marketing can be helpful


This is one of my favorite metrics to look at. This report shows where your traffic comes in from. You can find not only which channel sends you traffic but also which sends good quality traffic (= convertible leads).

Knowing which channel brings you good quality traffic can help you make marketing decisions like where you can spend more ad budgets.

Where to look for this KPI on Google Analytics?

Acquisition > All Traffic > Source/Medium

google-analytics source


But it is always better to have diversified sources for your traffic.

How can you improve it?

  • Focus on where you get good quality traffic, even if they are low in number.


The referral report shows who links and sends traffic to your site. You know backlinks are great for sites, and this report will show where your quality backlinks are.

You can find out which guest post you wrote brings in the most traffic or find out which pin on Pinterest is most effective. Determine where your next collaboration should be by using this report.

Where to look for this KPI on Google Analytics?

Acquisition > All Traffic > Referrals

Google Analytics referrals

How can you improve it?

  • Collaborate with relevant and quality blogs and sites

Popular posts

This report shows what are your most popular pages. It is super interesting to look at because it helps you choose the type of content that works best for you.

Where to look for this KPI on Google Analytics?

Behavior > Site Content > All Pages

Popular pages Google analytics

How can you improve it?

  • Create topics related to the top-performing posts
  • Add affiliate links on those posts
  • Create an opt-in freebie on those pages


Again, these may seem intimidating but once you get the hang of it these Google analytics metrics and KPIs are your best friends. It will help you understand your audience better and to tailor content to their tastes.

If you have any questions on how to understand any of these metrics, feel free to ask me in the comments or send me an email right away!

Similar posts that you might like

Pin me!

Google analytics KPIs and metrics to track Pinterest

Let’s talk

Do you know of these important Google Analytics metrics to track? What are some KPIs and numbers that you watch out for on your dashboard? Which is your favorite? Let us talk.

8 Benefits of journaling for writers

120+ Hashtags for bookstagram to boost your reach right now!

I have been meaning to write this super important post for a long time, especially seeing the amazing response to my recent Instagram related posts (Bookish Questions For Your Social Media Captions and Perfect book quotes for Instagram captions). Yes, let us talk about hashtags for your bookstagram account.

With all the incessant changes in the Instagram algorithm about saves and shares, it might seem like hashtags have lost their importance. But no, they have not.

What are your go to tricks for bookstagram? How do you choose your hashtags for bookstagram? Do you have an Instagram account specifically for books/reading and writing? Let's talk. Click To Tweet

Quick tips on using Instagram Hashtags

  • Hashtags still matter a lot on Instagram, despite all the algorithm changes.
  • You can use up to 30 hashtags on a post, so make the best of it. I personally use all the available thirty hashtags.
  • That brings me to next question: whether to add your Instagram hashtags in your caption or comment? Why not do them both? You get the best of both worlds.
  • Do not repeat the same set of hashtags over and over. Mix and match relevant hashtags for better reach.
  • Include hashtags that have large, medium and niche/small reach in your posts. I have added a bunch of them at the end of the post, and again mix and match to your heart’s content.
  • Try to add in some geography specific hashtags, depending on wherever you are and the photo was captured at.
  • Also do not forget to count in book and author specific hashtags like #StephenKing or #TheClockworkPrince.

120+ hashtags for bookstagram

Here are more than 120+ hashtags that you can use for bookstagram (or any social media platform, for that matter) for your bookish content.

I typically save the hashtags on notepad or spreadsheet with their number of posts mentioned. That avoids the last minute frantic search for hashtags, and I can just copy paste relevant hashtags for Bookstagram when I am posting one.

Bookstagram Hashtags with over 1 Million posts (20)

#readmorebooks #bookrecommendations #bookstack #newbook #bookphotography #bookobsessed #yabooks #booknerdigans #vintageaesthetic #igreads #readingtime #womenshistorymonth #bookgeek #bookphoto #ilovebooks #nonfiction #bookdragon #readmorebooks #readingtime #writersofinstagram

Bookstagram Hashtags with over 100K posts (44)

#fictionbooks #psychologicalthriller #thrillerbooks #bookstacks #bookaesthetic #bookofthemonth #yafantasy #yafiction #yabookstagram #bookaesthetic #diversebooks #bookcollector #readinggoals #unitedbookstagram #whattoreadnext #bookishlife #classicbooks #janeausten #fantasybooks #bookhaul #bookishcanadians #bibliophilia #fortheloveofreading #bookstagramit #horrorcommunity #idratherbereading #dystopianfiction #dystopia #bookstagramit #lovetoread #romancebooks #literaryfiction #coffeeandbooks #historicalfiction #newreleases #bookmerch #goodreadschallenge #bookishcandles #bookwormproblems #darkromance #bookishescape #readersgonnaread #readersareleaders

Bookstagram Hashtags with over 50K posts (10)

#booksandbooks #yafantasybooks #bookishallure #femaleauthors #contemporaryfiction #booksmakemehappy #instabookclub #bookishthings #bookishgoodies #booksbooksandmorebooks

Bookstagram Hashtags with over 10K posts (25)

#bookishlygang #stackchallenge #botmclub #teacherswhoread #bookbabe #anotherchapter #creativebookstagram #notjustaprettybook #bookcasestyling #bookcorner #bibliotherapy #tbrstack #🇨🇦bookenablers #popsugarreadingchallenge #diversespines #notjustaprettybook #rainbowstack #bookishlyengaged #bookstabuddies📚 #badassbookbabes #booksandshares #bookstamums #bookstagramacademy #reesesbookclub #rainbowshelfie

Bookstagram Hashtags with over 5K posts (10)

#lastnownextreads #bookstacklove #latinxbooks #latinxauthors #bookishbabe #wordsworthclassics #diverseromance #bookishbabe #hyggebookstyle #fictionmatters

Bookstagram Hashtags with over 1K posts (21)

#chapterchangers #bookstagramireland #bookishfriendsunite #fablebands #readdiverse #showmeallthebooks #latinxreader #latinxblogger #latinxbookstagrammer #bookishwinter #barnesandnobleleatherboundclassics #bookstagramuk🇬🇧 #og🇨🇦bookenablers #southamericanliterature #chicagobookstagram #bookinspiredcandles #bookishbusiness #bookworm📚 #bookdragon🐲 #justagirlandherbooks #bookphotography📸

I hope these Instagram hashtags for books and bookish content will be useful to you guys! If yes, please do leave a comment and share it with your friends.

Do not forget to follow me on Instagram!

Similar post that you may like

Pin me!

Hashtags for bookstagram pinterest

Let’s talk

What are your go to tricks for bookstagram? How do you choose your hashtags for bookstagram? Do you have an Instagram account specifically for books/reading and writing? Let’s talk.

8 Benefits of journaling for writers

How to update old posts for better SEO ranking and more traffic

Regularly publishing on your blog seems like a huge deal, often. And we usually forget about them after the first time we promote it. But it is also critical to revamp and update the old posts for improving the SEO ranking and increasing the traffic too.

How often do you update old posts? Have you seen any improvement in your organic traffic due to that? What other blogging topics do you want me to discuss? Let us talk. Click To Tweet

10 ways to update old posts for higher SEO ranking

Adding relevant updates to your old posts is critical, especially the time sensitive topics like “New Year resolutions” or “Holiday gifts”. These are evergreen posts, but unless you update them with new content the algorithms might ignore them as old posts.


Instead of churning out content week after week, spend sometime to update old posts and that will help you in improving your SEO ranking and thereby driving more organic traffic. Here are some ways to do just that.

1) Edit your content with relevant updates

Has your opinion or thoughts recently changed about the topic? Or have you learned more on the subject?

Do not hesitate to make the changes in your old posts. Even adding the current year to the heading (H1) might be a good idea for periodical posts.

Linking with time sensitive researches and infographics are other smart ways to update old posts for higher SEO ranking and traffic.

2) Tune up to the current formatting style

With all the fast changes in blogging world happening, keeping up with the recommended formatting style becomes vital.

For example, including a schema and adding relevant H2 tags to your posts will help you get to that spot as featured snippet in Google search page.

Also the uniform layout and styles will keep it easy for your reader’s eyes.

3) Add related posts

One of the easiest ways to keep the readers hooked to your blog is showing them more related content.

A few months ago I started doing this on my recent posts as an attempt to take some traffic to my old, neglected posts. I added a “Similar posts you might like” section before I signed off (or CTA), and there has been a significant decrease in the bounce rates.

You can even add a simple plugin if you are on Self hosted WordPress to do this for you!

4) Fix (or remove) broken links

Adding external links to your posts improves your credibility in the eyes of your readers. But as time passes, those links may become irrelevant or broken.

There are many free sites that can scan your site for broken links (for free!). And once you get the list of broken links on your site, remove and/or update the broken links manually.

Fixing these broken links creates a better user experience as well as shows the search engine and its crawlers that the post is still relevant and updated.

5) Rewriting your meta descriptions and titles

Ensure your older posts have your meta descriptions and titles filled.

With all my enthusiasm to churn out content, I had not bothered to fill those important details for quite a number of posts in my earlier days of blogging.

As a step in improving the SEO I am writing and rewriting the meta description and adding meta title tags to my older posts.

And guess what? The search engines consider this as new content and sends in more traffic!

6) Add in Alt text tags to your images

While updating your meta descriptions and titles, add the alt texts with relevant descriptions (or keywords) of your images.

I have already spoken in depth about the importance of alt texts in my post on Easy steps to SEO for bloggers here. But in short, alt text tags help the search engine crawlers to identify what the image is about.

7) Create Pinterest worthy images

With more and more bloggers shifting to Pinterest for promoting their sites, it has become essential to have a few Pinterest sized images in each posts.

While some might choose to hide a few of these images, they all have to be Pin-able and Pinterest ready.

If you are newly adding these Pinterest sized images, update your old posts first!


When you are in the process of updating old posts for higher SEO ranking and traffic, ensure you do not edit the page URL, unless it is absolutely essential.

Editing the URL would lose the valuable traffic and history that the post had gained so far. For this reason, it is better not to have any dates/years (like 2018 resolutions) in your URL.

But if you had to change your URL for some reason, ensure you use a 301 redirect from the old URL to the new one.

9) Update your affiliate links

If you have joined new affiliates sites or if the links have changed, now is the good time to scan and fix them.

Using a plugin like thirsty affiliates this might be easier to do, in a self hosted WordPress.

10) Promote all over again

Finally, when you have finished all updating your old posts, promote the post like you would promote any new content, for higher SEO ranking and traffic.

Now that your old post is refurbished with updated info, new images and links, it is as good as a new one. And this will drive more traffic from social media as well.

Final word

Once you re-up your old posts keep an eye on its performance and metrics. I am sure there will be a spike in a week or so. And if you schedule some time to update a few of your old posts every week, you will can see a continuous increase in your organic traffic too.

Similar posts you may enjoy

Pin me!

Updating old posts pinterest

Let’s chat

How often do you update old posts? Have you seen any improvement in your organic traffic due to that? What other blogging topics do you want me to discuss? Let us talk.