Whether you are just booking your first client as a coach or a seasoned pro at it, you are already inspiring and helping people to unlock their potentials. But does your coaching business website show your best side up and convert leads into sales and bookings?
A good website will act like the anchor for your coaching business and help you attract more clients. It also help your audience find you and your content easily.
10 must-have things on your coaching business website to improve conversions
Here are ten must-haves things on your coaching website to improve conversions, whatever your niche is. You can be a life coach, a business coach, a fitness coach, health and diet coach or a time management, these are things things that you really need on your coaching business website.
1) Own your niche
You go to a orthopaedic doctor if you have a knee problem, even if your general physician might know what could be the issue. You go to a specialist, who probably charges a bit more, because you trust his treatments and you want the best.
That is exactly what your business needs as well.
Figure whom you serve specifically, rather than just trying to sell to everyone. While this applies to any business, it is more critical for a coaching business, because you are solving specific problem for them.
You are a weight loss coach, but who are your target demographics? You might work for “women, above 30, who are looking to lose that 30 kg”.
Niche down to the specifics because no one wants a generalist to guide them.
2) First impressions matter
You have about 3 seconds to impress your first time visitor on your website. And you have about 15 seconds to convey they can get from your website and hook them into staying.
Make sure your above fold content (i.e. the first section below the menus) creates an emotional response (“yes that’s true!”) from the reader. Addressing their pain points directly helps to attract the correct audience for your content.
Stating your specialty as a life coach, time management coach, career coach, business coach or even a blog coach, right of the bat helps people to remember you as one, even after they leave your site.
Also that it helps your SEO of your website is an added bonus.
The main reason that your audience followed you to your website is YOU. Unlike other company websites, the business of coaching largely depend on YOU, YOUR FACE AND YOUR PERSONALITY.
And that is why your coaching website cannot get away with a bland coaching website template and stock photos. No, that one dingy photo, taken 10 years ago, in about me section is not enough, especially for a coach!
Whether you are into life coaching, marketing coaching or time coaching, the personal connection is vital and people connect better to real persons, obviously.
The more you pepper your content with your personality, the more the chances of connecting with your audience as a person and the more the chances of conversion into sales.
Take some professional photographs, especially using on your website. It doesn’t have to be all serious and grim. Just remember to stick to the brand colors and mood, but otherwise, have some fun with it.
4) Clear aspirational goals
A person goes to a health coaching website to be inspired and guided towards a healthier lifestyle. Likewise, if you are overwhelmed and always running out of time, you might look for a time coaching website to learn to manage time better or to be more organized and productive in your life.
What I am getting at is, people come to your site looking for a benefit or an outcome towards a goal.
A good coach should help them visualize what they can achieve or manifest with your guidance. Putting the benefits they will derive out of your coaching session in an aspirational way will help your website convert visitors into clients easily.
Please take extra care that your aspirational goals are positive and encouraging, and doesn’t “put anyone down”, especially when you are dealing with tough and delicate situations like weight loss goals or financial guidance.
5) A clear offer
Once you have them hooked, you need to dish out the finer prints. AKA your offer. A good place to list and brief them about this would be on your menu bar, under the header “work with me” or “services”.
While you can be offering a number of services, make sure you explain them all individually and distinguish between the target audience, if they are different.
Even if your services are intangible, you have to make what you will deliver clearly. Some key aspects can be
Will your coaching be 1-on-1 or a group session?
How will your measure your client’s success?
How will you/they keep track of the progress?
How many hours or sessions will you spending, monthly or weekly?
How many hours or sessions do you expect your clients to work on your program (on their own)?
You are the one that has to lead the clients, not the other way around. You have to be prepared with a plan, though it can flexible, you should not expect them to come with one.
6) Show your expertise
Building a website is just one part of the whole online presence. But adding consistent and resourceful content on to your website will improve your authority as well as keep your website fresh.
Use your content to educate and inspire your followers and visitors, and thereby creating a good relationship with them. This personal connect will help you convert readers to potential clients.
Some ways to create content for your site
Write a series of how-to posts and e-books
Share past client success stories as a post
Include some resources like checklists and templates relevant to your niche
Add some fun quizzes and challenges
Videos and podcasts are great additions too.
If you are new to content creation or you hate doing it, and would rather spend your time on your clients, you can hire a SEO content writer (such as myself, he he!) to help you out.
Call to action is the one vital thing that every page or post in your website should begin and end with. People, especially first time visitors of a site, need a lot of encouragements and reminders to come out of their shells and engage with you.
Some good examples of CTAs are
Schedule a consulting call.
Sign up for your newsletter or
DM you on Instagram.
whichever is your preferred method of communication.
End every blog post with a question for your visitor to respond or even ask them to share it with their friends.
Testimonials and reviews are a great way to convince that your methodology works. According to a recent survey, 9 out of 10 buyers consult online reviews before making any purchase.
Especially for a service offering like coaching, which depends a lot on trust and authority testimonials from past and present clients are critical.
Some questions you can ask them to help them share their feedback are:
How did your coaching help them?
What problems did they solve with their help?
Can they share some number and success stories like, number of clients gained, kilos lost, or a before and after picture etc.
Personal case studies and tangible/photographic evidences (of course with the required consents) will help you get those in dilemma to take the leap of faith.
Adding an “as seen on” or “logos of past clients” tab in your home page can improve your standing and build trust instantly.
9) Easy booking
Now that you have impressed them with your services and expertise, the worst that you can do to your business is making them jump through hoops to book you.
Yes, I am serious. It happens.
Put up a few easy, no-nonsense methods for your visitors to book an appointment with you or at least contact you easily.
A simple way to do that is to add in a contact form in your site. Instead of using a generic contact form, add in a few specific questions about them so that they will understand that you are interested in talking to them. It will also help you look professional when you contact them after you do some homework.
You can go a step further and add in call scheduling app (like Calendly) on your site. A “free” consulting call might help as a great sales funnel.
A site with call scheduling option immediately looks ten times more professional, than without one. And it is pretty easy to set one up.
10) Clean and professional looking website
When I say professional website design, it differs from person to person. But what I mean is, the layout should be easy to navigate and appealing to the eyes.
You can use a free template designs for your coaching business website or invest in a premium theme as well. Again, make sure you have a good hosting and speed too.
Do what works for you, but make sure you are not spending too much of your valuable time in tweaking or DIY-ing the site. For a few extra bucks, you can have your entire site designed and developed by a professional.
A final word
I know building a website might sound intimidating. But it doesn’t have to be difficult or expensive. In fact more than half of my clients have got their investment on their sites back in the first few months.
So take a leap of faith, and get your own website for your coaching business right now! And ensure you have these must-have things on your coaching business website to improve conversions!
Instagram stories business are a great way to communicate to your customers and share with them glimpse of your world. But coming up with those Instagram story ideas for your business is harder than you thought, right?
Do not worry, here I am with more than 50 Instagram story ideas for your business, and now you can keep your customers hooked and even convert them into warm leads easily.
Why Instagram stories are important than ever?
I know everyone is talking about Instagram stories, reels and live again and again. But have you ever given a thought on why are they so critical?
Keeps your account active
Instagram stories puts your account on top and there is more chance that your followers see your stories than you feed.
As the stories are arranged chronologically, the more often you post, the higher the chances of your story to be viewed by others.
Helps competing with bigger brands
While the Instagram stories are shown chronologically, the feed is not. And unless you have a very strong following, your post on your feed can get lost.
And as a creative entrepreneur and a small business, it can be harder for you to compete with the big brands.
They are more natural and authentic
We all know the amount of effort and planning that goes into creating your Instagram feed to look the way it is. And your audience will love you for that.
But Instagram stories are little more spontaneous and thus, real. Given that they last for just 24 hours, you can afford to be little “on the go” and be creative about your posts.
Better engagement with your followers
Instagram stories are often the gateway to beginning conversations with your followers and warm leads.
By asking them to answer a poll or your questions, they are giving you a space to speak to them via DM (Direct Messages). Utilize this power responsibly to cultivate relationships with them.
Instagram story ideas for business
Now that you know how critical Instagram stories are for your business, let me show you some story ideas that you can adapt as your own.
Show your wins, even if they are small.
Show what you are working on for the day
Show your working process – Behind the screen
Show your workspace
Show off your packaging style
Get your customers to post the unboxing of your products
Capture the before and after of your work in progress
Share educational guides and tutorials relevant to your prodcuts
Share the screenshots of testimonials and reviews received
Help your customers know your products better
Teach your customers how to use your products
Share DIY tips related to your products
Answer relevant FAQs
Offer a behind-the-scenes look at your unpacked products
Teasers for your new product/service launch
Count down for a new product launch
Collaborate with related accounts for a takeover
Share your failures and lessons learned
Share productivity tips
Talk about role models whom your audience could relate to
Run a trivia contest
Ask questions about your products and offer a discount to the winner
Play games with your followers
Run quizzes with AR effects
Create This or that templates and ask them to tag you with answers
Share seasonal updates, if relevant to your products
Reward your loyal customers with “followers only” deals
Run a customer spotlight
Share experience of a customer (only with their consent)
Ask your followers what they want to see on your story
Run an “ask me anything” question
Share user generated content
Show us your morning routine
Show us how you plan your day
Introduce your team
Ask your employee’s to takeover your story for a day
Take a tour of your office
Create your own hashtag and challenges
Create a regular series on Instagram stories (#sundayfunday #Mondayplans #tuesdaytips etc)
Preview an upcoming post or video
Share your latest post from your feed
Share your posts from your other platforms (blog, Tiktok, Twitter etc)
Share latest posts from accounts you love
Recommend a service or a product you loved
Post about your giveaway/contest
Share Shout-outs or press features
Share your favorite quote
Repurpose and update your old content from your feed post into a new story
Go live on Instagram live and share about your day
Share your daily update with a location
Show off skills (cooking, art etc)
Follow a meme/trend
Share inspirational content
Share what inspires you to create
Share valuable and relevant DMs
Share your top 5 lists of ….
Share your favorite tool or tip that you recently learnt
Show your night time routine.
Do’s and don’ts for Instagram stories for business
But before I conclude, I just want to share a few do’s and don’ts when it comes to Instagram stories for your business.
Don’t Just Promote Things
Use your story feature to create relationships, rather just using them to promote your product.
Show Your Personality
Make your stories fun and creative. Pepper in a bit of your personality, rather than copying others idea.
Did you know that you can use hashtags on your stories as well?
Make use of highlights
Don’t forget to add important and relevant stories to your highlights as well. A highlight can act as a menu for your Instagram.
Don’t post too often
Last but not the least, avoid posting many stories at a time. Your followers might get bored/annoyed and ignore your posts.
There you have it, an extensive list of story ideas that would keep your Instagram account active and kicking. So what are you waiting for? Start posting on your Instagram stories right today. Feel free to tag me elgeewrites, for an extra bump for your business.
Opening the Google Analytics dashboard for the first time can be intimidating for most of us. But let me talk about a few important Google Analytics metrics to track. These Key Performance Indicators or KPIs are a great place to begin with.
What is Google Analytics?
Google Analytics is a powerful tool for measuring your website or blog’s performance and it also shows insights on how to improve it. Whatever may be your goal (improve traffic, get more leads and conversions, etc), installing Google Analytics could help you achieve it.
I know it has so many options and reports that it might overwhelm that you are putting off deep-diving into Google Analytics.
Important Google Analytics Metrics to track
But here I am to make things easy for you and help you get the best of this powerful tool. What are the Google Analytics metrics (KPIs) and numbers that you should watch out for on your dashboard, and why?
Bounce rate refers to the percentage of your visitors who leave your site without interacting with it. They bounce out of your site, get it?
A high bounce rate shows that the content was
not relevant – You are attracting the wrong audience
not convincing enough for the visitor to convert or interact. – Improve your writing skills or engage a content writer.
Where to look for this KPI on Google Analytics?
You can also view the bounce rates of an individual page at Behavior > Site Content > All Pages.
This metric shows the average number of pages a visitor clicks per visit.
The goal here is to keep the content engaging and relevant so that the visitor keeps clicking another page. The higher the number of pages per session, the higher the content writing quality is.
Where to look for this KPI on Google Analytics?
1 to 3
How can you improve it?
Focus on your content pillar and link to relevant pages.
Use a “related post” widget.
Hub and spoke model of content marketing can be helpful
This is one of my favorite metrics to look at. This report shows where your traffic comes in from. You can find not only which channel sends you traffic but also which sends good quality traffic (= convertible leads).
Knowing which channel brings you good quality traffic can help you make marketing decisions like where you can spend more ad budgets.
Where to look for this KPI on Google Analytics?
Acquisition > All Traffic > Source/Medium
None. But it is always better to have diversified sources for your traffic.
How can you improve it?
Focus on where you get good quality traffic, even if they are low in number.
The referral report shows who links and sends traffic to your site. You know backlinks are great for sites, and this report will show where your quality backlinks are.
You can find out which guest post you wrote brings in the most traffic or find out which pin on Pinterest is most effective. Determine where your next collaboration should be by using this report.
Where to look for this KPI on Google Analytics?
Acquisition > All Traffic > Referrals
How can you improve it?
Collaborate with relevant and quality blogs and sites
This report shows what are your most popular pages. It is super interesting to look at because it helps you choose the type of content that works best for you.
Where to look for this KPI on Google Analytics?
Behavior > Site Content > All Pages
How can you improve it?
Create topics related to the top-performing posts
Add affiliate links on those posts
Create an opt-in freebie on those pages
Again, these may seem intimidating but once you get the hang of it these Google analytics metrics and KPIs are your best friends. It will help you understand your audience better and to tailor content to their tastes.
If you have any questions on how to understand any of these metrics, feel free to ask me in the comments or send me an email right away!
Small businesses often start with a limited budget – money and time, especially when it comes to marketing and strategy. In fact, we spend most of our time behind lead generations that we forget to spend time laying the foundation – strategy and planning.
Here are a few marketing techniques and tips to consider, especially if you are a small business owner or an entrepreneur.
Creating a brand for your business
A brand is the identity of your business and it defines what your business stands for to yourself, your employees, and your consumers. It is how you differentiate yourself from your competitors.
Identifying your brand identity forms the first step in establishing your marketing strategy. Once you identify what brand is going to be, ensure it is communicated throughout your business practices.
Branding includes everything from your logo to the tone of your social media posts and the presentations you show your clients.
Identifying your audience
Knowing who and where your audience is and catering to them makes a lot of business sense, than just trying to be everywhere at once. Small businesses can thrive on serving niche markets and assert their dominance.
To start with visualize your ideal dream client/customer and understand their behavior.
Where do they come from?
How old are they?
What are their spending patterns?
What are their trigger points?
Once you know your audience well enough, you can craft your marketing strategy and content to attract them.
Identify your unique selling point
Why should someone buy your product, not your competitors? What puts you ahead of your competitors? Is it your economic pricing or discount? Or are your products more durable than theirs?
Identifying your USP or value proposition helps you to differentiate your brand and product from the hundreds, if not thousands, of other competition.
And then it is just a matter of convincing your customer by explaining why he should get your product.
More videos and images
When it comes to convincing your customer or explaining things to others, a picture is a hundred times better and a video is a thousand times better.
The rise of mediums like Youtube, Instagram stories, reels and posts, and Tiktok videos have proved time and again – most people would prefer visual content.
Of course, that doesn’t mean written content is faded out, but visual and written content supplement each other now, more than ever.
Invest in online advertisements
With the number of posts, stories, and videos being posted on social media rising exponentially, it is not smart to wait for our brand to organically.
Advertising aka boosting your content on social media is a lot cheaper than offline ads. And you get to target your audience based on their demographics and geography as well.
Advertising on social media or any other site is not only time-saving but is also very user-friendly. Anyone can do a promotion in a blink of an eye.
Create your own website
Establish your online presence by creating your own website. Your website can act as the home base for all your online activities. And owning a website is neither time-consuming nor too expensive these days.
Correct Search Engine Optimization techniques and paid advertising like Google ads can put your brand and your website on top of the search results.
Content marketing as a tool
Content marketing is a long-term marketing strategy that works well both for small and large businesses alike. It revolves around sharing as much value and information as possible to your clients to solve their problems and building a last relationship with them.
It includes everything from writing blog posts that translates your product features into desirable benefits to your customers to an Instagram story that you shared. Some of the important types of content are:
Images and videos
White papers and case studies
You can enlist more outside help to handle your content marketing, especially when you have a business to focus on.
Use email marketing to nurture leads
While blog posts and social media posts focus on attracting the attention of your prospective clients, email marketing is how you can convert them into leads and sales.
A drip marketing campaign or automated email campaigns are a series of email letters sent on a set schedule following a particular event, say an abandoned cart or signing up for a free product.
Such campaigns are more effective if you deliver the right message, based on the demography and interests of your audience, at the right time, say two months before the event, like Christmas or back-to-school season.
There are no one-fit solution when it comes to marketing strategy. You might have to choose a few of these strategies and find out what works for you. Capitalize the short-term wins and double down on what works.
Does writing seem daunting to you? For most people, writing doesn’t comes naturally. Here are few most common grammar mistakes in writing that even writers miss. I hope the list help you to avoid them and help you write like a pro!
Common grammar mistakes in writing
As someone who grew up with a healthy dose of books as a part of her childhood, the love for the language and grammar came to me quite easily. But not everyone has the time or interest to do that. Even if you are a native speaker, sometimes these pesky English grammar might get the best of you.
So I put together this nifty list of common grammar mistakes we tend to make while writing to avoid that scenario and the embarrassment.
1) Mixing up common words
Writing in English can be tough, especially if it is not your native language. And one of the most cruel inventions of the language would be the homophones.
I can hear your “the what now?” already.
Homophones are pair of words that sound the same, but have different spelling and different meanings. Some of them are:
Your or you’re
It’s or Its
Their or there or they’re
Lose or Loose
Bear or bare
Whether or weather
Principal or principle
Stationary or Stationery
And for obvious reasons, they are one of the most common mistakes people make while writing. All you have to remember which one goes where and you are set for life.
2) Using a wrong word
Not just similar sounding words, but there are few other notorious word pairs that people commonly substitute for.
I was or I were
Then or than
Few or Less
Accept or except
Could Of or Could Have
Who or Whom
Affect or effect
Take a minute to understand the differences between them and learn to using them appropriately could save some embarrassment in the future.
3) Misusing Commas
Slewing commas randomly in a sentence is not only annoying but also can make the sentence muddled. Neither does missing a comma.
Where do we commonly mess up when using a comma?
The notorious Oxford commas – just add one before the and when it is a series of items
Missing a comma when you address directly
Example: Let’s eat, Grandma! Vs Let’s eat Grandma!
Missing a comma before a conjunction (for, and, but etc) joining two independent clauses
Missing a comma in case of appositives
Example: Emma, Anna’s sister, just arrived.
The comma rules are, I agree, generally confusing. But if you avoid these most common mistakes, you are almost there.
4) More active, less passive
While it is not grammatically wrong to choose passive sentences in general, using too many of them is a sure shot way to lose the attention of your reader.
Let me give a very simple example:
Passive: It is a young adult book that can be enjoyed by people of all ages. Active: People of all ages can enjoy this young adult book.
Also passive voice sentence tend to be more confusing, especially when they are longer. An easy rule to remember is to avoid “is/was” and “by the subject” when framing sentences.
5) (Ab)using quotation marks to add emphasis or irony
I think this is one of my pet peeves.
It annoys me when people use quotation mark to emphasis a word. While It is one thing to use “air quotes” when you talk, using them in business writing context is just plain wrong.
It creates a sort of ambiguity in the reader’s mind about the intention of the writer. Would you “trust” someone who writes “so good”?
Use quotation marks where they are supposed to be – when you quote someone.
6) Improper use of the apostrophe
Apostrophe is one of my favorite punctuation marks. Yes, I have a favorite punctuation marks and it is not that weird given I am a writer!
And the rules regarding the apostrophes are not that difficult, but unfortunately they are one of the most common mistakes in writing.
An apostrophe mark is usually used to show possession (Gayathri’s notebook) or contraction (She’s read it already). There are other cases, but let’s not go into details.
Instead, let me tell you where an apostrophe is wrongly used
Never use it with a possessive pronoun like hers, his, theirs. (No more hers’ or who’s)
When it is a plural form, use it after the -s. (Example: Teachers’ lounge, dogs’ park)
7) Vague and ambiguous pronouns
Any good writer strives for clarity in his sentences. And nothing kills that clarity faster than a vague pronoun. A vague pronoun usually includes it, this, that and which.
Example: Emma told Anna that she would meet Carol. Who is the “she” in the above sentence? Is it Emma or Anna that will be meeting Carol?
Parallelism refers to a matching or parallel grammatical structure within a sentence, much like its geometry namesake. Generally it means there is a repetition of elements, tenses and ideas.
Parallelism makes a sentence concise and easier to read.
Example: We drove through the desert, swam in the seas and living in a tent. Correct: We drove through the desert, swam in the seas and lived in a tent. (tense has to match)
Example 2: The girls went to back to their respective house. Correct: The girls went to back to their respective houses. (Plural form should match)